Consumer ABCs: Women's Lifestyle

15 Feb 2018  |  Scarlett O'Donoghue 
Consumer ABCs: Women's Lifestyle

Good Housekeeping performed well in the second half of 2017 - jumping two spaces since the start of the year to become the market leader. Its circulation was up nearly 4% period-on-period and 0.2% year-on-year.

That means previous market leader John Lewis Edition has been dethroned and is down two spaces with a circulation of 446,400 (-8.3% PoP and -2.4 YoY). Meanwhile, ASOS.com's PoP figures remained static, but declined by -0.06% YoY.

Bauer-owned Grazia took a knock to its circulation both over the period (-6.5%) and the year (-16%), alongside Hearst UK’s Cosmopolitan, which was down -13% PoP and -14% YoY.

Look’s circulation declined by nearly 4% between July and December 2017 and -37% year-on-year - the biggest declines by a long way in the women’s lifestyle market.

Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Dec end 2017 % PoP % YoY Dec end 2017 % PoP % YoY Dec end 2017 % PoP % YoY
Good Housekeeping Hearst Magazines UK 455,552 3.64 0.19 445,764 3.24 -0.57 9,788 n/a n/a
ASOS.com Asos.com 453,287 -0.00 -0.06 453,287 -0.00 -0.06 n/a n/a n/a
John Lewis Edition John Brown 446,410 -8.35 -2.42 446,410 -8.35 -2.42 n/a n/a n/a
Stylist Shortlist Media Ltd 400,359 -0.15 -0.87 400,359 -0.15 -0.87 n/a n/a n/a
Cosmopolitan Hearst Magazines UK 351,338 -13.01 -13.81 343,191 -13.40 108.50 8,147 7.59 15.15
Woman & Home Time Inc. (UK) Ltd 289,854 -4.21 -9.92 282,553 -5.82 -11.44 7,301 183.53 168.52
Yours Bauer Media 244,754 -2.84 -3.98 243,125 -2.93 -4.61 1,629 12.34 n/a
Prima Hearst Magazines UK 238,753 -0.90 -7.68 233,030 -1.06 -8.68 5,723 5.98 66.71
HELLO! Hello! Ltd 234,655 1.61 3.84 226,128 1.08 2.73 8,527 17.83 45.26
Vogue Conde Nast Publications Ltd 190,032 0.01 -2.59 184,731 0.78 -1.13 5,301 -21.13 -35.60
Elle (U.K.) Hearst Magazines UK 168,850 -1.94 0.06 164,040 -2.01 -0.34 4,810 0.63 16.13
Red Hearst Magazines UK 166,128 -0.13 -9.71 159,908 -0.36 -10.48 6,220 6.22 15.81
Marie Claire European Magazines Limited 157,412 1.08 1.98 153,400 -0.73 0.23 4,012 236.86 205.33
Women's Health Hearst-Rodale 132,728 0.58 1.46 124,394 39.50 0.66 8,334 -0.19 15.16
Harrods Magazine Harrods Ltd 128,092 n/a n/a 128,092 n/a n/a n/a n/a n/a
Harper's Bazaar Hearst Magazines UK 115,742 3.88 4.25 112,177 3.91 4.24 3,565 2.86 4.79
Grazia Bauer Media 102,859 -6.52 -15.84 97,276 -7.50 -17.28 5,583 14.71 20.95
Candis Newhall Publishing Ltd 91,262 -4.83 -9.17 91,262 -4.83 -9.17 n/a n/a n/a
HELLO! Fashion Monthly Hello! Ltd 80,899 18.14 8.53 78,122 18.60 7.25 2,777 6.56 63.45
Tatler Conde Nast Publications Ltd 78,082 -2.44 -5.36 74,946 -3.31 -7.14 3,136 n/a n/a
Vanity Fair Conde Nast Publications Ltd 72,038 0.04 -5.33 66,958 -0.16 -5.42 5,080 2.75 -4.11
Look Time Inc. (UK) Ltd 57,110 -3.84 -36.77 53,557 -8.36 -39.94 3,553 276.38 210.85
No.1 Magazine DC Thomson Media 15,107 n/a n/a 13,645 n/a n/a 1,462 n/a n/a
Total n/a 4,426,549 n/a n/a 4,333,230 n/a n/a 93,319 n/a n/a

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18 Jun 2018 

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