Consumer ABCs: Women's Lifestyle

15 Feb 2018  |  Scarlett O'Donoghue 
Consumer ABCs: Women's Lifestyle

Good Housekeeping performed well in the second half of 2017 - jumping two spaces since the start of the year to become the market leader. Its circulation was up nearly 4% period-on-period and 0.2% year-on-year.

That means previous market leader John Lewis Edition has been dethroned and is down two spaces with a circulation of 446,400 (-8.3% PoP and -2.4 YoY). Meanwhile, ASOS.com's PoP figures remained static, but declined by -0.06% YoY.

Bauer-owned Grazia took a knock to its circulation both over the period (-6.5%) and the year (-16%), alongside Hearst UK’s Cosmopolitan, which was down -13% PoP and -14% YoY.

Look’s circulation declined by nearly 4% between July and December 2017 and -37% year-on-year - the biggest declines by a long way in the women’s lifestyle market.

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17 Sep 2018 

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