Consumer ABCs: Women's Weeklies

15 Feb 2018  |  David Pidgeon 
Consumer ABCs: Women's Weeklies

2017 opened with widespread declines in the Women’s Weeklies magazine market. That trend continued in the second half of the year.

First the good news: Take a Break Series – the special editions of the mag – was up almost 29% period-on-period to 212,500. The special editions were also up 25% year-on-year.

Bella from Bauer Media also recorded a boost (+1.5%), as did ACH Publishing’s Love It! (+2%).

The rest of the market only recorded declines. Still, the bestselling title, Take a Break, has a healthy circulation of almost 500,000 despite a -3% PoP decline and a YoY drop of more than -8%.

In second place, Woman’s Weekly was down -4.4% in the second half of the year to 255,200, while Chat was down -1.3% to 222,300.

Some of the worst performing titles in the second half of the year were Woman’s Own (-10%) and New! (-7%).

 

Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Dec end 17 % PoP % YoY Dec end 17 % PoP % YoY Dec end 17 % PoP % YoY
Take a Break Bauer Media 497,349 -3.43 -8.37 497,349 -3.43 -8.37 n/a n/a n/a
Woman's Weekly Time Inc. (UK) Ltd 255,288 -4.42 -7.57 255,288 -4.42 -7.57 n/a n/a n/a
Chat Time Inc. (UK) Ltd 222,344 -1.37 -10.45 222,344 -1.37 -10.45 n/a n/a n/a
Take a Break Series Bauer Media 212,560 28.79 25.00 212,560 28.79 25.00 n/a n/a n/a
That's Life Bauer Media 203,031 -0.51 -6.59 203,031 -0.51 -6.59 n/a n/a n/a
Closer Bauer Media 189,577 -3.34 -15.12 184,476 -3.73 -16.08 5,101 13.23 44.71
The People's Friend DC Thomson Media 179,640 -3.84 -7.55 179,640 -3.84 -7.55 n/a n/a n/a
New! Northern & Shell Magazines Ltd 170,887 -7.14 -17.07 167,624 -7.10 -17.61 3,263 -8.88 24.83
Woman Time Inc. (UK) Ltd 166,573 -9.41 -19.97 166,573 -9.41 -19.97 n/a n/a n/a
OK! Magazine Northern & Shell PLC 165,583 -2.73 -12.51 159,242 -3.20 -13.55 6,341 10.80 25.12
Bella Bauer Media 164,051 1.49 -1.14 164,051 1.49 -1.14 n/a n/a n/a
Woman's Own Time Inc. (UK) Ltd 153,354 -10.00 -17.18 153,354 -10.00 -17.18 n/a n/a n/a
Best Hearst Magazines UK 126,862 -2.79 -9.15 123,615 -3.39 -10.36 3,247 27.13 87.47
Real People Hearst Magazines UK 121,842 -2.42 -13.10 119,745 -2.94 -13.91 2,097 40.93 85.41
Heat Bauer Media 119,853 -0.27 -12.18 114,838 -1.08 -14.26 5,015 22.92 97.67
Pick Me Up Time Inc. (UK) Ltd 119,764 -1.43 -11.69 119,764 -1.43 -11.69 n/a n/a n/a
Star Northern & Shell PLC 102,825 -4.65 -16.15 101,523 -4.55 -16.36 1,302 -11.73 4.83
My Weekly DC Thomson Media 96,527 -2.31 -5.21 95,042 -2.63 -6.02 1,485 23.24 110.34
Reveal Hearst Magazines UK 95,018 -5.63 -15.02 91,623 -6.52 -16.65 3,395 27.30 80.11
Love It! ACH Publishing 84,465 1.97 2.09 84,465 1.97 2.09 n/a n/a n/a
Now Time Inc. (UK) Ltd 78,619 -9.46 -25.08 78,619 -9.46 -25.08 n/a n/a n/a
The Lady The Lady 25,067 n/a -5.30 23,650 n/a -7.49 1,417 n/a 56.92
Total n/a 3,551,079 n/a n/a 3,518,416 n/a n/a 32,663 n/a n/a
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14 Dec 2018 

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