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The death of creativity (as a commodity)

The death of creativity (as a commodity)

The data revolution has torn the 20th-ventury model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

MFA is merely ‘symptom of the big disease’

MFA is merely ‘symptom of the big disease’

Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
Rival alliances, cultural POVs, data ownership: Key themes in TV

Rival alliances, cultural POVs, data ownership: Key themes in TV

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

The Sun and Mail neck and neck in total monthly reach

The Sun and Mail neck and neck in total monthly reach

The Guardian, followed by The Independent, had the highest reach among “qualities” according to the latest Pamco data.
Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering insight and data tools

Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering insight and data tools

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
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Opinion

Lie-detecting AI may be coming to a job interview near you

Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.

Little girls, just like Elvie, should be seen and heard

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

Why comedy audio is commercial gold

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.

Industry News

Watch: Women need to ‘see’ change to improve TV tech representation

Watch: Women need to ‘see’ change to improve TV tech representation

Is this the advent of political party ads on BVOD platforms?

Is this the advent of political party ads on BVOD platforms?

Boom Radio plans ‘more effort and money’ for marketing

Boom Radio plans ‘more effort and money’ for marketing

It Takes A Village spotlights black women’s experiences in global study

It Takes A Village spotlights black women’s experiences in global study

Watch Gogglebox cast react to RSPCA’s rebrand campaign

Watch Gogglebox cast react to RSPCA’s rebrand campaign

Gen AI ‘largely successful’ in music composition for commercial briefs

Gen AI ‘largely successful’ in music composition for commercial briefs

UKOM appoints former Nielsen exec as technical consultant

UKOM appoints former Nielsen exec as technical consultant

Snapchat is growing its creator ecosystem for the Olympics

Snapchat is growing its creator ecosystem for the Olympics

Data Analysis

Agency campaign reporting is a propaganda tool

Agency campaign reporting is a propaganda tool

Reach posts revenue decline but now has ‘clear path forward’

Reach posts revenue decline but now has ‘clear path forward’

Size won’t save publishers unless we face up to the long tail of garbage

Size won’t save publishers unless we face up to the long tail of garbage

Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle

Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle

Data Snapshot

Data-led charts from across the UK media landscape

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Cinema TVRs Forecast: 2024 Summer Blockbusters

TikTok you don’t stop

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