March ABCs: Daily market sees small uplift in circulation

19 Apr 2018  |  Newsline Staff 
March ABCs: Daily market sees small uplift in circulation

Daily market

The Daily Telegraph, which now only reports pure sales - removing any free giveaways from its reporting - had witnessed an impact on its ABC circulation figures as a result. However, March saw the title record a 2% boost over the previous month.

Despite a -17% year-on-year drop, in part attributable to the change in the reporting, the title added an extra 7,500 copies last month, taking its total circulation to 382,200.

Elsewhere, the Financial Times was up a healthy 3.8% period-on-period to a circulation of almost 186,000, while the Guardian - now in tabloid format - was down -0.9% to just a circulation of just 148,000.

Meanwhile, The Times, with a circulation of 435,000, was also up in March. A 1.1% boost saw it add an 5,000 copies over the previous month.

Elsewhere in the daily market, the Daily Mail was up 1.3% shifting an extra 16,500 copies, while The Daily Star was up 0.9% (+3,300 copies), and the Sun was up 1.2% (+16,800).

Overall, the daily market was up 0.7% between February and March, but was down -7.6% year-on-year.

Sunday market

March was a bad month of Sundays. Not one title was able to record any growth in circulation figures.

The Observer was down -1.5% to 176,000, while the Sunday Telegraph was down -1.4% to 293,300. The Sunday Times, still the quality market leader with a solid circulation of 739,400, was down -0.4%.

Elsewhere, the Mail on Sunday was down -1.8% to a little over a million copies, and the Sun on Sunday was down -1.6% to more than 1.2 million.

Overall, the Sunday market was down -1.7% between February and March, and -12.4% year on year.

London Free Press

The capital's free press also recorded circulation declines in March, with a total of 1.85m papers handed out, a drop of -0.7% on February.

City A.M. was down -0.1%; The Evening Standard was down -1.4%; and the Metro remained steady with no change at all.

National Newspaper ABC Figures - March 2018
Daily Titles Mar-17 Feb-18 Mar-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,703,100 7,069,960 7,119,497 -583,603 -7.6 49,537 0.7
Quality
Daily Telegraph 460,585 374,719 382,204 -78,381 -17.0 7,485 2.0
Financial Times 190,046 178,899 185,747 -4,299 -2.3 6,848 3.8
Guardian 153,431 149,524 148,169 -5,262 -3.4 -1,355 -0.9
i 265,284 254,117 252,814 -12,470 -4.7 -1,303 -0.5
Times 440,736 430,119 435,061 -5,675 -1.3 4,942 1.1
Mid Market
Daily Express 386,720 359,691 357,183 -29,537 -7.6 -2,508 -0.7
Daily Mail 1,442,924 1,294,214 1,310,796 -132,128 -9.2 16,582 1.3
Popular
Daily Mirror 692,295 567,418 565,074 -127,221 -18.4 -2,344 -0.4
Daily Record 152,526 131,802 131,255 -21,271 -13.9 -547 -0.4
Daily Star 436,963 392,020 395,362 -41,601 -9.5 3,342 0.9
Sun 1,602,320 1,465,000 1,481,876 -120,444 -7.5 16,876 1.2
Other
Metro (UK footprint - Mon-Fri) 1,479,270 1,472,437 1,473,956 -5,314 -0.4 1,519 0.1
National Newspaper ABC Figures - March 2018
Sunday Titles Mar-17 Feb-18 Mar-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,657,352 5,042,975 4,957,750 -699,602 -12.4 -85,225 -1.7
Quality
Observer 179,215 178,660 175,904 -3,311 -1.8 -2,756 -1.5
Sunday Times 789,557 742,705 739,444 -50,113 -6.3 -3,261 -0.4
Sunday Telegraph 356,149 297,379 293,360 -62,789 -17.6 -4,019 -1.4
Mid Market
Mail On Sunday 1,248,194 1,084,563 1,065,529 -182,665 -14.6 -19,034 -1.8
Sunday Express 334,232 311,330 307,634 -26,598 -8.0 -3,696 -1.2
Sunday Post 141,747 123,196 119,755 -21,992 -15.5 -3,441 -2.8
Popular
Daily Star Sunday. 249,308 237,369 236,275 -13,033 -5.2 -1,094 -0.5
Sunday People 232,386 194,824 186,346 -46,040 -19.8 -8,478 -4.4
Sun on Sunday 1,361,523 1,244,702 1,224,261 -137,262 -10.1 -20,441 -1.6
Sunday Mail 161,130 139,638 136,951 -24,179 -15.0 -2,687 -1.9
Sunday Mirror 603,911 488,609 472,291 -131,620 -21.8 -16,318 -3.3
Free Press in London ABC Figures - March 2018
London Free Press Mar-17 Feb-18 Mar-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,890,612 1,866,783 1,854,336 -36,276 -1.9 -12,447 -0.7
City A.M 91,065 91,095 90,964 -101 -0.1 -131 -0.1
London Evening Standard 901,404 886,615 873,982 -27,422 -3.0 -12,633 -1.4
Metro (London) 898,143 889,073 889,390 -8,753 -1.0 317 0.0
Free Press in London ABC Figures - March 2018
London Free Press Mar-17 Feb-18 Mar-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,890,612 1,866,783 1,854,336 -36,276 -1.9 -12,447 -0.7
City A.M 91,065 91,095 90,964 -101 -0.1 -131 -0.1
London Evening Standard 901,404 886,615 873,982 -27,422 -3.0 -12,633 -1.4
Metro (London) 898,143 889,073 889,390 -8,753 -1.0 317 0.0
National Newspaper ABC Figures - October 2017 - March 2018
Daily Titles Oct 16 - Mar 17 Sep 17 - Feb 18 Oct 17 - Mar 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,342,674 5,840,212 5,767,665 -575,009 -9.1 -72,547 -1.2
Quality
Daily Telegraph 460,043 427,201 410,140 -49,903 -10.8 -17,061 -4.0
Financial Times 190,456 188,293 187,394 -3,062 -1.6 -898 -0.5
Guardian 156,994 149,042 149,212 -7,781 -5.0 171 0.1
i 268,095 259,727 257,260 -10,835 -4.0 -2,467 -0.9
Times 442,850 441,591 439,355 -3,495 -0.8 -2,237 -0.5
Mid Market
Daily Express 391,905 366,609 363,415 -28,491 -7.3 -3,194 -0.9
Daily Mail 1,479,552 1,370,344 1,352,275 -127,277 -8.6 -18,069 -1.3
Popular
Daily Mirror 719,441 591,474 581,092 -138,348 -19.2 -10,382 -1.8
Daily Record 157,733 137,738 135,770 -21,964 -13.9 -1,969 -1.4
Daily Star 445,709 400,891 396,749 -48,960 -11.0 -4,142 -1.0
Sun 1,629,896 1,507,302 1,495,003 -134,893 -8.3 -12,299 -0.8
National Newspaper ABC Figures - October 2017 - March 2018
Sunday Titles Oct 16 - Mar 17 Sep 17 - Feb 18 Oct 17 - Mar 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,780,946 5,218,650 5,134,154 -646,792 -11.2 -84,496 -1.6
Quality
Observer 184,824 176,686 176,603 -8,222 -4.4 -83 -0.0
Sunday Times 790,190 746,979 743,118 -47,073 -6.0 -3,862 -0.5
Sunday Telegraph 359,924 321,902 312,530 -47,395 -13.2 -9,372 -2.9
Mid Market
Sunday Express 338,921 317,314 314,883 -24,038 -7.1 -2,431 -0.8
Mail On Sunday 1,273,123 1,153,148 1,127,081 -146,042 -11.5 -26,067 -2.3
Sunday Post 143,732 127,668 125,313 -18,420 -12.8 -2,355 -1.8
Popular
Daily Star Sunday. 259,904 243,126 239,957 -19,947 -7.7 -3,169 -1.3
Sunday People 243,255 199,978 195,516 -47,739 -19.6 -4,461 -2.2
Sun on Sunday 1,388,255 1,278,515 1,259,582 -128,674 -9.3 -18,933 -1.5
Sunday Mail 169,075 145,105 142,549 -26,526 -15.7 -2,557 -1.8
Sunday Mirror 629,742 508,229 497,023 -132,718 -21.1 -11,206 -2.2

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19 Jul 2018 

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