April ABCs: Mirror and Sun record circulation boosts

17 May 2018  |  David Pidgeon 
April ABCs: Mirror and Sun record circulation boosts

Daily market

April was a tough month for the daily newspaper market with only three titles recording any uplift in circulation figures from the previous month.

The Daily Mirror and the Sun, both in the popular market, managed to boost circulations, up 0.4% and 1%, respectively.

For the Daily Mirror that equated to just 2,400 extra papers, while the Sun dished out an extra 14,700. The Sun is still the most popular daily newspaper with a healthy circulation of almost 1.5 million.

Meanwhile, freebie Metro (total UK footprint) was up just 0.1%.

Elsewhere, across all markets, titles recorded declines. The worst performance in April was recorded by the Guardian, down almost -4% to a total of 142,300.

The Daily Express was down by -3% to 346,300 and the Daily Star down -2.8% to 384,400.

The entire market was down -0.6% in April and -8.6 over the year.

Sunday market

It was a similar picture in the Sunday market with all but four titles down.

In the mid market the Mail on Sunday was up just 0.5%, taking its circulation to over 1 million, while in the popular market the Sunday People, the Sun on Sunday and the Sunday Mirror were all up.

Overall, the entire Sunday market was up 0.3% between March and April, but was down -11.4% year on year.

London Free Press

The capital's free press had nothing to worry about, with a total of 1.86m papers handed out, a drop of just -0.6% on February.

City A.M. was up 0.3%; The Evening Standard was down -0.1%; and the Metro remained was up 0.2%.

National Newspaper ABC Figures - April 2018
Daily Titles Apr-17 Mar-18 Apr-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,740,684 7,119,497 7,078,360 -662,324 -8.6 -41,137 -0.6
Quality
Daily Telegraph 467,601 382,204 377,159 -90,442 -19.3 -5,045 -1.3
Financial Times 197,037 185,747 183,140 -13,897 -7.1 -2,607 -1.4
Guardian 154,010 148,169 142,318 -11,692 -7.6 -5,851 -3.9
i 263,826 252,814 252,192 -11,634 -4.4 -622 -0.2
Times 445,737 435,061 433,604 -12,133 -2.7 -1,457 -0.3
Mid Market
Daily Express 386,297 357,183 346,307 -39,990 -10.4 -10,876 -3.0
Daily Mail 1,454,073 1,310,796 1,288,889 -165,184 -11.4 -21,907 -1.7
Popular
Daily Mirror 687,000 565,074 567,442 -119,558 -17.4 2,368 0.4
Daily Record 149,892 131,255 130,488 -19,404 -12.9 -767 -0.6
Daily Star 437,949 395,362 384,393 -53,556 -12.2 -10,969 -2.8
Sun 1,617,152 1,481,876 1,496,558 -120,594 -7.5 14,682 1.0
Other
Metro (UK footprint - Mon-Fri) 1,480,110 1,473,956 1,475,870 -4,240 -0.3 1,914 0.1
National Newspaper ABC Figures - April 2018
Sunday Titles Apr-17 Mar-18 Apr-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,612,653 4,957,750 4,971,840 -640,813 -11.4 14,090 0.3
Quality
Observer 181,483 175,904 169,889 -11,594 -6.4 -6,015 -3.4
Sunday Times 779,785 739,444 734,315 -45,470 -5.8 -5,129 -0.7
Sunday Telegraph 354,815 293,360 291,896 -62,919 -17.7 -1,464 -0.5
Mid Market
Mail On Sunday 1,238,512 1,065,529 1,071,323 -167,189 -13.5 5,794 0.5
Sunday Express 335,426 307,634 299,063 -36,363 -10.8 -8,571 -2.8
Sunday Post 138,533 119,755 118,417 -20,116 -14.5 -1,338 -1.1
Popular
Daily Star Sunday. 252,805 236,275 226,548 -26,257 -10.4 -9,727 -4.1
Sunday People 228,024 186,346 188,911 -39,113 -17.2 2,565 1.4
Sun on Sunday 1,358,336 1,224,261 1,253,305 -105,031 -7.7 29,044 2.4
Sunday Mail 159,880 136,951 135,329 -24,551 -15.4 -1,622 -1.2
Sunday Mirror 585,054 472,291 482,844 -102,210 -17.5 10,553 2.2
Free Press in London ABC Figures - April 2018
London Free Press Apr-17 Mar-18 Apr-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,867,454 1,866,783 1,856,015 -11,439 -0.6 -10,768 -0.6
City A.M 90,555 90,964 91,215 660 0.7 251 0.3
London Evening Standard 878,290 873,982 873,398 -4,892 -0.6 -584 -0.1
Metro (London) 898,609 889,390 891,402 -7,207 -0.8 2,012 0.2
National Newspaper ABC Figures - November 2017 - April 2018
Daily Titles Nov 16 - Apr 17 Oct 17 - Mar 18 Nov 17 - Apr 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,306,164 5,767,665 5,711,691 -594,473 -9.4 -55,974 -1.0
Quality
Daily Telegraph 461,705 410,140 395,390 -66,314 -14.4 -14,750 -3.6
Financial Times 190,846 187,394 185,846 -5,000 -2.6 -1,548 -0.8
Guardian 156,427 149,212 148,524 -7,903 -5.1 -689 -0.5
i 265,750 257,260 255,502 -10,247 -3.9 -1,758 -0.7
Times 444,207 439,355 437,542 -6,665 -1.5 -1,813 -0.4
Mid Market
Daily Express 390,241 363,415 359,654 -30,587 -7.8 -3,761 -1.0
Daily Mail 1,470,448 1,352,275 1,335,611 -134,836 -9.2 -16,663 -1.2
Popular
Daily Mirror 708,368 581,092 575,030 -133,338 -18.8 -6,063 -1.0
Daily Record 155,606 135,770 134,228 -21,378 -13.7 -1,542 -1.1
Daily Star 441,673 396,749 392,930 -48,743 -11.0 -3,818 -1.0
Sun 1,620,896 1,495,003 1,491,434 -129,462 -8.0 -3,569 -0.2
National Newspaper ABC Figures - November 2017 - April 2018
Sunday Titles Nov 16 - Apr 17 Oct 17 - Mar 18 Nov 17 - Apr 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,723,816 5,134,154 5,072,456 -651,360 -11.4 -61,698 -1.2
Quality
Observer 183,722 176,603 175,421 -8,302 -4.5 -1,182 -0.7
Sunday Times 790,399 743,118 740,375 -50,024 -6.3 -2,743 -0.4
Sunday Telegraph 358,412 312,530 304,072 -54,341 -15.2 -8,458 -2.7
Mid Market
Sunday Express 336,674 314,883 310,815 -25,860 -7.7 -4,069 -1.3
Mail On Sunday 1,260,612 1,127,081 1,105,566 -155,046 -12.3 -21,515 -1.9
Sunday Post 142,212 125,313 123,398 -18,814 -13.2 -1,914 -1.5
Popular
Daily Star Sunday. 256,388 239,957 236,228 -20,160 -7.9 -3,729 -1.6
Sunday People 237,833 195,516 192,302 -45,531 -19.1 -3,215 -1.6
Sun on Sunday 1,375,839 1,259,582 1,252,184 -123,656 -9.0 -7,398 -0.6
Sunday Mail 166,639 142,549 140,504 -26,134 -15.7 -2,044 -1.4
Sunday Mirror 615,086 497,023 491,593 -123,493 -20.1 -5,431 -1.1

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