Rajar Q1 2018: Digital

17 May 2018  |  Lesley-Ann Simons 
Rajar Q1 2018: Digital

Digital radio is in rude health and now represents the majority of all radio listening with a narrow 50.9% share, according to the latest Rajar results for the first quarter of 2018.

More than 3 in 5 adults (classed as aged 15+) currently listen to radio via a digital platform, and in total 34 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 521 million hours; DAB has a 72% share of digital listening hours, digital TV 9% and online 18%.

As DAB has become more widely available more digital stations have launched, providing listeners with much greater station choice. Most of the UK now has access to over fifty DAB stations and some major cities over seventy.

The top digital-only stations include BBC 6 Music and Kisstory, and the recently launched Heart 80s, all of which achieved record-breaking audiences this quarter.

Meanwhile, stations historically available only in certain areas of the UK on FM, such as LBC, Radio X, Kiss and Magic, have now launched nationally on DAB.

Long-standing MW stations such as BBC Radio 5 live, Absolute Radio and talkSPORT now have the majority of their listening via digital platforms, as do FM speech-based stations BBC Radio 4 and LBC.

Overall, digital listening hours grew by 7.8% compared to Q1 2017.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.



Cairncross Review: Please, Dame, can we have some more? The importance of asking the right questions when buying RAF's winning diversity ad airs on Channel 4 tonight There's no such thing as a free media lunch Consumer magazine ABCs: analysis

Related articles

Rajar Q4 2018: digital Rajar Q3 2018: digital Rajar Q2 2018: Digital
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


14 Feb 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info