Rajar Q1 2018: National stations and networks

17 May 2018  |  Newsline Staff 
Rajar Q1 2018: National stations and networks

As Rajar releases its first quarter results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours

Reach

The crucial thing to take away from this quarter’s Rajar figures is that commercial radio has recorded its highest reach ever - proof a legacy media knows how to innovate.

Total Global Radio continues to top the rankings, attracting nearly 24 million weekly listeners - a 2.1% increase on last quarter.

Global saw big gains with its LBC Network (up 7.1% quarter on quarter) and Capital XTRA (up 5.9%).

Heart Extra, however, continued to decline, losing nearly 8,000 weekly listeners (-1.6% QoQ). The Arrow, completely misfiring and already bottom of the rankings, also saw a serious decline, down -17.3% since the beginning of the year.

In second place to Global, Bauer Radio Total saw a decline of -1.7% on last quarter - though it still reaches 17.5 million weekly listeners and is up 3.2% year-on-year.

Bauer’s three most popular stations all saw small QoQ declines, with Bauer City Network, Kiss Network and Absolute Radio Network down -1%, -0.8% and -3.2%, respectively.

Bauer’s worst performer was The Hits, down -9.8% QoQ and -14.4% YoY - the biggest yearly decline across all stations.

In more positive news: Bauer’s Magic Soul was up 17.7% this quarter and Absolute 80s up 5.8%.

Outside of Bauer and Global, TalkSPORT's Virgin Radio suffered with a -11.6% decline QoQ, although the station, which relaunched in 2016, was up 14.5% YoY.

Meanwhile, BBC stations have had a poor start to the year, with only one station seeing a QoQ increase – digital-only BBC 6 Music, up 8%.

The year-on-year figures for BBC Radio 2 and BBC Radio 1 were up, however, 2.6% and 4%, respectively.

However, with the BBC’s top 3 stations accumulating a combined reach of more than 36 million, they continue to dominate the radio market.

Share

In the main, share of listening does not tend to change much, and that is still true of Q1 2018.

The long-standing market leader, Total Global Radio, claims 20.2% of the market after a 0.3 percentage point change. The network was up 0.6pp year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was down -0.7 percentage points QoQ to 17.6%, while Bauer Radio (Total) was down -0.3pp to claim a 14.6% share of the market.

Radio 4 (including 4 Extra) claims a 13.1% share of listening with a 0.1% increase on Q4 2017.

The next largest shares belong to Heart Brand (UK) with a 6.4% share, and Heart Network with 5.7%.

Average hours

BBC Radio 4 (including 4 Extra) takes over from its sister station, BBC Radio 2, to host the top spot for average listening hours.

The station, home to long-standing hosts including John Humphrys and Mishal Husain, clocks up an average 11.8 hours per listener (a 1.7% rise on Q3), while BBC Radio 2 secures 11.7 hours (a drop of -4.9%).

Meanwhile, LBC Network UK recorded another tumble in this first quarter, dropping -6.9% to 9.4 hours, and -13.8% annually.

Total Global Radio (UK), also saw its average listening time drop -1.1% to 8.8 hours.

Meanwhile, digital only-station BBC 6 Music was up 3.3% to 9.5 hours (although this is down -5% over the year).

National Stations Weekly Reach (000s)
Group Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 QoQ % Change Dec17 vs Mar18 YoY % Change Mar17 vs Mar18
Total Global Radio (UK) Global Radio 22,664 23,334 23,519 23,192 23,671 2.1 4.4
Bauer Radio - Total Bauer Radio 16,947 17,249 17,795 17,785 17,489 -1.7 3.2
BBC Radio 2 BBC 15,020 14,884 15,357 15,487 15,413 -0.5 2.6
BBC Radio 4 (including 4 Extra) BBC 11,524 11,923 11,656 11,667 11,378 -2.5 -1.3
BBC Radio 4 BBC 11,113 11,551 11,217 11,253 10,915 -3.0 -1.8
Heart Brand (UK) Global Radio 8,960 9,557 9,487 9,178 9,507 3.6 6.1
BBC Radio 1 BBC 9,103 9,586 9,697 9,839 9,467 -3.8 4.0
Heart Network (UK) Global Radio 8,715 8,712 8,644 8,202 8,428 2.8 -3.3
Capital Brand (UK) Global Radio 8,306 8,620 8,572 8,292 8,237 -0.7 -0.8
Capital Network (UK) Global Radio 7,761 8,055 7,760 7,438 7,402 -0.5 -4.6
Bauer City Network Bauer Radio 6,807 6,696 6,753 6,659 6,593 -1.0 -3.1
Classic FM Global Radio 5,363 5,781 5,433 5,673 5,579 -1.7 4.0
Kiss Network Bauer Radio 5,068 5,393 5,686 5,566 5,523 -0.8 9.0
Smooth Brand (UK) Global Radio 5,359 5,556 5,674 5,450 5,490 0.7 2.4
BBC Radio 5 live (inc. sports extra) BBC 5,555 5,631 5,578 5,678 5,349 -5.8 -3.7
BBC Radio 5 live BBC 5,341 5,317 5,067 5,453 5,142 -5.7 -3.7
Smooth Radio Network (UK) Global Radio 4,891 5,091 5,104 4,891 4,943 1.1 1.1
Wireless Group (inc. National Stations) Wireless Group 4,445 4,309 4,498 4,613 4,622 0.2 4.0
Absolute Radio Network Bauer Radio 4,242 4,297 4,501 4,698 4,547 -3.2 7.2
Kiss Bauer Radio 3,990 4,609 4,527 4,626 4,437 -4.1 11.2
Magic Network Bauer Radio 3,559 3,630 3,747 3,896 3,764 -3.4 5.8
talkSPORT TalkSPORT 2,729 2,622 2,926 2,863 3,118 8.9 14.3
Magic Bauer Radio 2,932 2,947 3,310 3,207 2,967 -7.5 1.2
BBC 6 Music BBC 2,351 2,235 2,430 2,343 2,531 8.0 7.7
Absolute Radio Bauer Radio 2,170 2,104 2,460 2,608 2,418 -7.3 11.4
LBC Network (UK) Global Radio 1,779 2,038 2,084 2,018 2,161 7.1 21.5
BBC Radio 4 Extra BBC 2,019 2,093 2,153 2,264 2,081 -8.1 3.1
BBC Radio 3 BBC 1,884 2,062 1,963 1,951 1,933 -0.9 2.6
Kisstory Bauer Radio 1,551 1,734 1,823 1,714 1,851 8.0 19.3
Capital XTRA (UK) Global Radio 1,130 1,194 1,464 1,559 1,651 5.9 46.1
Radio X Network (UK) Global Radio 1,318 1,391 1,523 1,580 1,580 0 19.9
Absolute 80s Bauer Radio 1,359 1,512 1,532 1,474 1,560 5.8 14.8
BBC World Service BBC 1,334 1,593 1,492 1,510 1,433 -5.1 7.4
Heart 80s Global Radio N/A 852 1,086 1,166 1,399 20.0 N/A
Gold Network (UK) Global Radio 1,143 1,168 1,108 1,117 1,145 2.5 0.2
Planet Rock Bauer Radio 1,026 1,075 1,050 1,040 1,061 2.0 3.4
1Xtra from the BBC BBC 939 1,031 1,082 1,065 1,017 -4.5 8.3
BBC Radio 5 live sports extra BBC 830 1,246 1,643 1,065 969 -9.0 16.7
Smooth Extra Global Radio 662 777 894 780 910 16.7 37.5
Absolute Radio 90s Bauer Radio 637 651 756 745 684 -8.2 7.4
Absolute Radio Classic Rock Bauer Radio 673 644 637 679 681 0.3 1.2
BBC Asian Network UK BBC 623 646 662 661 628 -5.0 0.8
Kerrang! Bauer Radio 595 526 615 607 617 1.6 3.7
Kiss Fresh Bauer Radio 487 526 519 578 595 2.9 22.2
Jazz FM Jazz FM 469 556 570 509 591 16.1 26.0
Heat Bauer Radio 594 591 616 599 560 -6.5 -5.7
The Hits Bauer Radio 592 586 600 562 507 -9.8 -14.4
Heart Extra Global Radio 527 427 456 487 479 -1.6 -9.1
Mellow Magic Bauer Radio 470 518 519 473 432 -8.7 -8.1
Virgin Radio TalkSPORT 373 364 556 483 427 -11.6 14.5
Sunrise Radio National Sunrise Radio 362 380 354 403 360 -10.7 -0.6
talkRADIO TalkSPORT 238 275 256 242 316 30.6 32.8
talkSPORT2 TalkSPORT 271 336 342 311 314 1.0 15.9
Magic Soul Bauer Radio 242 244 237 254 299 17.7 23.6
Magic Chilled Bauer Radio 202 203 270 268 259 -3.4 28.2
Absolute Radio 70s Bauer Radio 291 286 259 259 251 -3.1 -13.7
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A 247 250 223 -10.8 N/A
Union JACK Union JACK 71 80 101 88 114 29.5 60.6
The Arrow Global Radio 47 78 68 75 62 -17.3 31.9
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 QoQ % Point Change Dec17 vs Mar18 YoY % Point Change Mar17 vs Mar18
Total Global Radio (UK) Global Radio 19.6 20.6 20.6 19.9 20.2 0.3 0.6
BBC Radio 2 BBC 18.1 16.8 17.5 18.3 17.6 -0.7 -0.5
Bauer Radio - Total Bauer Radio 14.6 14.2 14.8 14.9 14.6 -0.3 0
BBC Radio 4 (including 4 Extra) BBC 13.7 13.5 13.0 13.0 13.1 0.1 -0.6
BBC Radio 4 BBC 12.5 12.3 11.8 11.8 12.0 0.2 -0.5
Heart Brand (UK) Global Radio 6.6 6.2 6.3 6.3 6.4 0.1 -0.2
Heart Network (UK) Global Radio 6.3 6.1 5.7 5.6 5.7 0.1 -0.6
BBC Radio 1 BBC 5.6 6.2 5.9 5.9 5.6 -0.3 0
Bauer City Network Bauer Radio 5.5 5.2 5.2 5.2 5.4 0.2 -0.1
Capital Brand (UK) Global Radio 4.6 4.7 4.7 4.5 4.2 -0.3 -0.4
Capital Network (UK) Global Radio 4.1 4.3 4.2 3.9 3.7 -0.2 -0.4
Classic FM Global Radio 3.4 3.9 3.5 3.8 3.7 -0.1 0.3
Smooth Brand (UK) Global Radio 3.8 4.1 4.0 3.6 3.7 0.1 -0.1
BBC Radio 5 live (inc. sports extra) BBC 3.7 3.7 4.1 3.7 3.3 -0.4 -0.4
Smooth Radio Network (UK) Global Radio 3.3 3.6 3.5 3.2 3.2 0 -0.1
BBC Radio 5 live BBC 3.6 3.4 3.4 3.4 3.1 -0.3 -0.5
Absolute Radio Network Bauer Radio 3.2 3.2 3.2 3.3 3.1 -0.2 -0.1
Wireless Group (inc. National Stations) Wireless Group 3.0 2.8 2.8 2.8 3.0 0.2 0
Kiss Network Bauer Radio 2.7 2.7 3.2 3.2 2.8 -0.4 0.1
BBC 6 Music BBC 2.3 1.9 2.0 2.1 2.4 0.3 0.1
Kiss Bauer Radio 1.8 2.0 2.4 2.2 2.0 -0.2 0.2
LBC Network (UK) Global Radio 1.9 2.1 2.2 2.0 2.0 0 0.1
talkSPORT TalkSPORT 1.8 1.5 1.9 1.6 2.0 0.4 0.2
Magic Network Bauer Radio 2.0 1.9 1.9 2.0 1.9 -0.1 -0.1
Absolute Radio Bauer Radio 1.7 1.7 1.9 1.8 1.8 0 0.1
Magic Bauer Radio 1.6 1.3 1.6 1.6 1.5 -0.1 -0.1
Radio X Network (UK) Global Radio 0.9 1.0 1.0 1.1 1.2 0.1 0.3
BBC Radio 3 BBC 1.1 1.2 1.1 1.1 1.2 0.1 0.1
BBC Radio 4 Extra BBC 1.2 1.2 1.2 1.3 1.1 -0.2 -0.1
Gold Network (UK) Global Radio 0.8 0.9 0.8 0.9 0.9 0 0.1
Planet Rock Bauer Radio 0.8 0.9 0.8 0.8 0.9 0.1 0.1
BBC World Service BBC 0.7 0.9 0.7 0.7 0.7 0 0
Absolute 80s Bauer Radio 0.8 0.7 0.7 0.6 0.7 0.1 -0.1
Heart 80s Global Radio N/A 0.4 0.5 0.6 0.6 0 N/A
Capital XTRA (UK) Global Radio 0.4 0.4 0.5 0.6 0.6 0 0.2
Kisstory Bauer Radio 0.6 0.7 0.8 0.6 0.6 0 0
Smooth Extra Global Radio 0.4 0.5 0.5 0.4 0.6 0.2 0.2
1Xtra from the BBC BBC 0.4 0.5 0.5 0.5 0.4 -0.1 0
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Absolute Radio Classic Rock Bauer Radio 0.4 0.3 0.3 0.3 0.3 0 -0.1
BBC Asian Network UK BBC 0.4 0.3 0.3 0.3 0.3 0 -0.1
Kerrang! Bauer Radio 0.2 0.2 0.2 0.2 0.3 0.1 0.1
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
Kiss Fresh Bauer Radio 0.1 0.1 0.2 0.2 0.2 0 0.1
Heat Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Heart Extra Global Radio 0.2 0.2 0.2 0.2 0.2 0 0
BBC Radio 5 live sports extra BBC 0.2 0.3 0.8 0.3 0.2 -0.1 0
Sunrise Radio National Sunrise Radio 0.3 0.2 0.1 0.2 0.2 0 -0.1
talkRADIO TalkSPORT 0.1 0.1 0.1 0.1 0.2 0.1 0.1
The Hits Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Mellow Magic Bauer Radio 0.2 0.2 0.3 0.2 0.2 0 0
Virgin Radio TalkSPORT 0.1 0.1 0.1 0.1 0.2 0.1 0.1
Magic Soul Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Magic Chilled Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
talkSPORT2 TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A 0.1 0.1 0.1 0 N/A
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
The Arrow Global Radio 0 0 0 0 0 0 0
Union JACK Union JACK 0 0 0 0 0 0 0
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 QoQ % Change Dec17 vs Mar18 YoY % Change Mar17 vs Mar18
BBC Radio 4 (including 4 Extra) BBC 12.2 11.7 11.7 11.6 11.8 1.7 -3.3
BBC Radio 2 BBC 12.3 11.7 11.9 12.3 11.7 -4.9 -4.9
BBC Radio 4 BBC 11.5 11.0 11.0 10.9 11.3 3.7 -1.7
BBC 6 Music BBC 10.0 8.7 8.6 9.2 9.5 3.3 -5.0
LBC Network (UK) Global Radio 10.9 10.6 10.9 10.1 9.4 -6.9 -13.8
Planet Rock Bauer Radio 7.6 8.6 7.6 7.9 8.9 12.7 17.1
Total Global Radio (UK) Global Radio 8.9 9.1 9.1 8.9 8.8 -1.1 -1.1
Bauer Radio - Total Bauer Radio 8.9 8.5 8.6 8.7 8.6 -1.1 -3.4
Bauer City Network Bauer Radio 8.4 8.0 8.1 8.2 8.4 2.4 0
Gold Network (UK) Global Radio 7.6 7.9 7.9 8.0 8.2 2.5 7.9
Absolute Radio Bauer Radio 8.0 8.1 8.3 7.1 7.7 8.5 -3.8
Radio X Network (UK) Global Radio 7.3 7.2 6.9 7.4 7.7 4.1 5.5
Absolute Radio Network Bauer Radio 7.8 7.7 7.3 7.2 7.1 -1.4 -9.0
Heart Brand (UK) Global Radio 7.6 6.7 6.9 7.1 7.0 -1.4 -7.9
Heart Network (UK) Global Radio 7.5 7.3 6.9 7.1 7.0 -1.4 -6.7
Smooth Brand (UK) Global Radio 7.3 7.5 7.4 6.9 6.9 0 -5.5
Classic FM Global Radio 6.5 7.0 6.8 7.0 6.9 -1.4 6.2
talkSPORT TalkSPORT 6.7 5.9 6.9 5.8 6.7 15.5 0
Smooth Extra Global Radio 5.9 6.0 5.5 5.2 6.7 28.8 13.6
Smooth Radio Network (UK) Global Radio 7.0 7.3 7.2 6.8 6.7 -1.5 -4.3
Wireless Group (inc. National Stations) Wireless Group 6.9 6.8 6.6 6.4 6.7 4.7 -2.9
BBC Radio 5 live (inc. sports extra) BBC 6.9 6.8 7.8 6.7 6.3 -6.0 -8.7
BBC Radio 5 live BBC 6.9 6.6 6.9 6.4 6.2 -3.1 -10.1
BBC Radio 3 BBC 6.1 6.1 5.7 5.7 6.1 7.0 0
BBC Radio 1 BBC 6.3 6.7 6.3 6.3 6.0 -4.8 -4.8
talkRADIO TalkSPORT 3.1 4.1 4.4 5.0 5.9 18.0 90.3
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A 5.0 5.1 5.5 7.8 N/A
BBC Radio 4 Extra BBC 6.1 5.7 6.1 5.9 5.4 -8.5 -11.5
Sunrise Radio National Sunrise Radio 7.4 5.7 4.2 5.7 5.4 -5.3 -27.0
Magic Network Bauer Radio 5.8 5.5 5.4 5.3 5.3 0 -8.6
Kiss Network Bauer Radio 5.6 5.1 5.8 6.0 5.3 -11.7 -5.4
BBC World Service BBC 5.5 6.0 5.1 4.8 5.3 10.4 -3.6
Capital Brand (UK) Global Radio 5.7 5.6 5.8 5.7 5.3 -7.0 -7.0
Capital Network (UK) Global Radio 5.5 5.5 5.6 5.4 5.1 -5.6 -7.3
Magic Bauer Radio 5.5 4.6 4.9 5.2 5.1 -1.9 -7.3
BBC Asian Network UK BBC 5.9 4.9 5.4 5.1 5.0 -2.0 -15.3
Absolute 80s Bauer Radio 6.0 4.9 4.8 4.3 4.7 9.3 -21.7
Kerrang! Bauer Radio 4.2 4.0 4.1 4.1 4.7 14.6 11.9
Kiss Bauer Radio 4.6 4.4 5.5 4.9 4.6 -6.1 0
Absolute Radio Classic Rock Bauer Radio 5.6 5.2 4.4 4.5 4.6 2.2 -17.9
1Xtra from the BBC BBC 4.7 4.5 4.8 5.3 4.5 -15.1 -4.3
Union JACK Union JACK 3.7 4.5 3.3 5.5 4.3 -21.8 16.2
Absolute Radio 90s Bauer Radio 4.3 4.6 4.6 4.4 4.2 -4.5 -2.3
Heart 80s Global Radio N/A 4.5 4.5 5.2 4.1 -21.2 N/A
Absolute Radio 70s Bauer Radio 5.0 4.0 3.5 3.7 4.0 8.1 -20.0
Mellow Magic Bauer Radio 4.7 4.6 5.1 4.8 3.9 -18.8 -17.0
Virgin Radio TalkSPORT 2.8 3.1 2.8 3.0 3.8 26.7 35.7
The Arrow Global Radio 4.5 5.9 5.7 3.2 3.7 15.6 -17.8
Heat Bauer Radio 3.3 4.1 3.6 3.5 3.7 5.7 12.1
talkSPORT2 TalkSPORT 2.8 3.0 2.4 2.7 3.6 33.3 28.6
Magic Chilled Bauer Radio 3.7 4.7 3.9 3.6 3.6 0 -2.7
Magic Soul Bauer Radio 5.4 4.1 3.8 3.7 3.5 -5.4 -35.2
Kisstory Bauer Radio 4.1 4.3 4.7 3.9 3.5 -10.3 -14.6
Heart Extra Global Radio 4.3 3.8 3.7 4.2 3.5 -16.7 -18.6
Capital XTRA (UK) Global Radio 3.9 3.5 3.8 4.1 3.5 -14.6 -10.3
The Hits Bauer Radio 3.2 3.2 2.8 3.0 3.2 6.7 0
Jazz FM Jazz FM 3.6 3.0 4.0 4.1 2.8 -31.7 -22.2
Kiss Fresh Bauer Radio 3.0 2.8 3.3 3.3 2.7 -18.2 -10.0
BBC Radio 5 live sports extra BBC 1.9 2.7 5.0 2.8 1.9 -32.1 0
Source: RAJAR

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17 Aug 2018 

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