Dentsu Aegis Network North names first ever MD

18 May 2018  |  Newsline Staff 
Dentsu Aegis Network North names first ever MD

Dentsu Aegis Network has appointed Rachel McDonald as managing director of its Northern UK business, a first for the advertising group.

In her new role, McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.

McDonald joined the business in its previous guise as MediaVest in 2001. She was most recently managing director of Carat Manchester where she oversaw year-on-year growth securing clients such as Halfords, Thomas Cook, Holland & Barratt and N Brown Group.

McDonald will report directly into Stef Calcraft, executive chairman, Dentsu Aegis Network UK & Ireland.

Meanwhile, chief operations officer John Mathieson sees his role expanded and will work with Matthew Platts, CEO of Media Brands, UK & Ireland to "drive greater integration" across Dentsu Aegis Network North. He will continue to help shape and implement the business’ products and services.

McDonald starts her new role with immediate effect and will remain in charge of Carat Manchester while the recruitment process for her successor takes place.


The only way is not up: why career zig-zagging is good There are no universal rules for influencing people Addressable tech can help creatives enrich TV viewing Dan Brooke to leave Channel 4 WPP unveils new strategy as job cuts loom

Related articles

Dentsu Aegis bolsters B2B marketing agency with acquisition Mark Creighton steps down as COO of Dentsu Aegis Network Victoria Milligan joins Dentsu Aegis
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


10 Dec 2018 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info