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ITV advertising rebounds as content segment declines in Q1

ITV advertising rebounds as content segment declines in Q1

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.

Serendipity and generosity by way of rapping farmers: 10 years of Electric Glue

Serendipity and generosity by way of rapping farmers: 10 years of Electric Glue

Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don’t mention that Runcorn train.

Sky Media’s Lucy Bristowe moves to Kantar Media

Sky Media’s Lucy Bristowe moves to Kantar Media

The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Media agony aunts answer your questions on budgeting, attention and more

Media agony aunts answer your questions on budgeting, attention and more

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

Podcast: Stories that mattered this week — Disney’s streaming milestone, Paramount merger saga, Reddit’s first earnings

Podcast: Stories that mattered this week — Disney’s streaming milestone, Paramount merger saga, Reddit’s first earnings

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
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Opinion

Let’s Warc away from meaningless comparisons

Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.

The ‘last domino’ approach of spot-lift attribution obscures the full story

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

Shocking ignorance over class definitions is holding our sector back

We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this.

Industry News

Simon Myciunka’s one ‘simple’ mission at Bauer

Simon Myciunka’s one ‘simple’ mission at Bauer

Disney and Warner Bros Discovery’s bundle: Is streaming turning into cable?

Disney and Warner Bros Discovery’s bundle: Is streaming turning into cable?

Industry initiative All In unveils new action points for black, disabled and working-class talent

Industry initiative All In unveils new action points for black, disabled and working-class talent

The Fishbowl Live: Talk on brand safety needs to turn into action

The Fishbowl Live: Talk on brand safety needs to turn into action

Acast ‘on track’ to full-year profitability in 2024

Acast ‘on track’ to full-year profitability in 2024

Meta launches enhanced gen-AI features for advertisers

Meta launches enhanced gen-AI features for advertisers

April box office down 34% amid ‘thinner’ film slate

April box office down 34% amid ‘thinner’ film slate

Podcast: Marketers ‘relieved’ about cookie deprecation delay

Podcast: Marketers ‘relieved’ about cookie deprecation delay

Data Analysis

Let’s Warc away from meaningless comparisons

Let’s Warc away from meaningless comparisons

Nick Manning: Who cares wins – the antidote to ‘badvertising’

Nick Manning: Who cares wins – the antidote to ‘badvertising’

Agency campaign reporting is a propaganda tool

Agency campaign reporting is a propaganda tool

Reach posts revenue decline but now has ‘clear path forward’

Reach posts revenue decline but now has ‘clear path forward’

Data Snapshot

Data-led charts from across the UK media landscape

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