May ABCs: Dailies down, Sunday titles (mostly) flying

14 Jun 2018  |  Newsline Staff 
May ABCs: Dailies down, Sunday titles (mostly) flying

Daily market

No title in the quality, mid or popular markets was able to record any growth in circulation throughout May 2018. Only the Metro (UK footprint) - a freebie - was up (but negligible at +0.1%).

That said, none of the declines between April and May were too severe. In the quality market the hardest hit title was The Guardian, down -1.1% to a total circulation of just 141,000, making it the worst ranked title.

The FT was also down -1% to 181,300, while The Times was down -0.6% to 431,000 and the Daily Telegraph was pretty much steady at -0.1% and a circulation of 376,700.

Elsewhere in the mid market, the Daily Express was down -1.6 to 340,600 and the Daily Mail was down -0.9% and certainly has nothing much to worry about with a circulation of 1.28m, making it the second-best selling national newspaper after the Sun.

In the popular market the Sun was down -1.5% to 1.47m, while the Daily Star was hardest hit of all titles with a decline of -3.6% - and drop of almost 14,000 to 370,600.

Overall, the daily market was down -0.9%.

Sunday market

There was much better news in the Sunday market where eight of the 11 titles made some solid gains between April and May.

All the titles in the quality market were up, with the Sunday Times shifting an extra 38,000 copies (+5.2%) and the Sunday Telegraph 11,500 (+3.9%).

In the mid market the Mail on Sunday was up 3.7% and the Sunday Express up 5.3%, while in the popular market the Sunday Mirror shifted an extra 10,000 copies (+2%) and the Sun on Sunday an extra 19,200 (+1.5%).

Overall, the Sunday market was up 2.7%.

London Free Press

Overall the London free press market was up +0.4% in May, with no change in circulation for the Metro, while the London Evening Standard was up +2.5% and City A.M. down -4.4%.

National Newspaper ABC Figures - May 2018
Daily Titles May-17 Apr-18 May-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,655,782 7,076,446 7,013,292 -642,490 -8.4 -63,154 -0.9
Quality
Daily Telegraph 479,271 377,159 376,650 -102,621 -21.4 -509 -0.1
Financial Times 195,167 183,140 181,311 -13,856 -7.1 -1,829 -1.0
Guardian 153,163 142,318 140,778 -12,385 -8.1 -1,540 -1.1
i 267,092 252,192 251,793 -15,299 -5.7 -399 -0.2
Times 456,925 433,604 431,053 -25,872 -5.7 -2,551 -0.6
Mid Market
Daily Express 381,705 346,307 340,613 -41,092 -10.8 -5,694 -1.6
Daily Mail 1,443,213 1,288,889 1,277,409 -165,804 -11.5 -11,480 -0.9
Popular
Daily Mirror 646,179 567,442 564,251 -81,928 -12.7 -3,191 -0.6
Daily Record 147,583 130,488 129,151 -18,432 -12.5 -1,337 -1.0
Daily Star 429,378 384,393 370,640 -58,738 -13.7 -13,753 -3.6
Sun 1,575,996 1,496,558 1,473,773 -102,223 -6.5 -22,785 -1.5
Other
Metro (UK footprint - Mon-Fri) 1,480,110 1,473,956 1,475,870 -4,240 -0.3 1,914 0.1
National Newspaper ABC Figures - May 2018
Sunday Titles May-17 Apr-18 May-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,587,483 4,971,840 5,104,591 -482,892 -8.6 132,751 2.7
Quality
Observer 177,670 169,889 170,775 -6,895 -3.9 886 0.5
Sunday Times 802,912 734,315 772,509 -30,403 -3.8 38,194 5.2
Sunday Telegraph 355,492 291,896 303,416 -52,076 -14.6 11,520 3.9
Mid Market
Mail On Sunday 1,239,788 1,071,323 1,110,637 -129,151 -10.4 39,314 3.7
Sunday Express 335,129 299,063 314,985 -20,144 -6.0 15,922 5.3
Sunday Post 136,388 118,417 116,986 -19,402 -14.2 -1,431 -1.2
Popular
Daily Star Sunday. 248,111 226,548 223,741 -24,370 -9.8 -2,807 -1.2
Sunday People 223,907 188,911 191,318 -32,589 -14.6 2,407 1.3
Sun on Sunday 1,347,793 1,253,305 1,272,592 -75,201 -5.6 19,287 1.5
Sunday Mail 157,331 135,329 135,197 -22,134 -14.1 -132 -0.1
Sunday Mirror 562,962 482,844 492,435 -70,527 -12.5 9,591 2.0
Free Press in London ABC Figures - May 2018
London Free Press May-17 Apr-18 May-18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,892,918 1,866,783 1,873,816 -19,102 -1.0 7,033 0.4
City A.M 90,894 91,215 87,170 -3,724 -4.1 -4,045 -4.4
London Evening Standard 903,334 873,398 895,329 -8,005 -0.9 21,931 2.5
Metro (London) 898,690 891,402 891,317 -7,373 -0.8 -85 -0.0
National Newspaper ABC Figures - December 2017 - May 2018
Daily Titles Dec 16 - May 17 Nov 17 - Apr 18 Dec 17 - May 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,270,658 5,711,691 5,657,309 -613,349 -9.8 -54,382 -1.0
Quality
Daily Telegraph 465,582 395,390 381,594 -83,988 -18.0 -13,797 -3.5
Financial Times 191,382 185,846 184,917 -6,464 -3.4 -929 -0.5
Guardian 155,489 148,524 147,582 -7,907 -5.1 -942 -0.6
i 265,442 255,502 254,238 -11,204 -4.2 -1,264 -0.5
Times 446,511 437,542 435,972 -10,539 -2.4 -1,570 -0.4
Mid Market
Daily Express 388,064 359,654 355,499 -32,565 -8.4 -4,155 -1.2
Daily Mail 1,464,110 1,335,611 1,317,638 -146,472 -10.0 -17,974 -1.3
Popular
Daily Mirror 694,140 575,030 571,069 -123,071 -17.7 -3,960 -0.7
Daily Record 153,338 134,228 132,640 -20,698 -13.5 -1,588 -1.2
Daily Star 437,811 392,930 387,666 -50,145 -11.5 -5,264 -1.3
Sun 1,608,790 1,491,434 1,488,495 -120,295 -7.5 -2,939 -0.2
National Newspaper ABC Figures - December 2017 - May 2018
Sunday Titles Dec 16 - May 17 Nov 17 - Apr 18 Dec 17 - May 18 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,675,786 5,072,456 5,048,387 -627,399 -11.1 -24,070 -0.5
Quality
Observer 181,526 175,421 174,604 -6,922 -3.8 -817 -0.5
Sunday Times 791,317 740,375 743,974 -47,343 -6.0 3,599 0.5
Sunday Telegraph 356,939 304,072 298,225 -58,714 -16.4 -5,847 -1.9
Mid Market
Sunday Express 334,938 310,815 310,571 -24,367 -7.3 -243 -0.1
Mail On Sunday 1,251,222 1,105,566 1,094,067 -157,154 -12.6 -11,499 -1.0
Sunday Post 140,800 123,398 121,754 -19,046 -13.5 -1,645 -1.3
Popular
Daily Star Sunday. 253,597 236,228 233,418 -20,179 -8.0 -2,810 -1.2
Sunday People 233,595 192,302 190,940 -42,655 -18.3 -1,362 -0.7
Sun on Sunday 1,365,569 1,252,184 1,252,518 -113,050 -8.3 334 0.0
Sunday Mail 163,895 140,504 138,815 -25,080 -15.3 -1,690 -1.2
Sunday Mirror 602,389 491,593 489,501 -112,888 -18.7 -2,092 -0.4

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19 Oct 2018 

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