Interview: The Choice Factory author Richard Shotton

28 Jun 2018  |  David Pidgeon 



Speaking at Mediatel's Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.

Shotton also explains why behavioural science is being held back in adland and what it will take for agencies to make a bigger investment - and what the pay off for doing so might look like.

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