Publicis Media wins Lenovo account

16 Jul 2018  |  Scarlett O'Donoghue 
Publicis Media wins Lenovo account

Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

The deal includes all forms of traditional and digital media as well as global reporting and tools for Lenovo’s B2B and B2C brands, and Motorola.

Matt Bereda, VP of Marketing at Lenovo, explains: “we are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”

Lenovo One Media will serve Lenovo globally across the Americas, EMEA and APAC, and will be overseen by Andre Marciano, who will serve as COO of Lenovo One Media.

"Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units," said Scott Shamberg, Performics US CEO. "We’re excited to be partnering with Lenovo to connect and integrate their performance media planning, buying and optimization across a large number of markets."

Chris Boothe, Spark Foundry global brand president and US CEO added: "We couldn’t be more thrilled to partner with Lenovo in harnessing the power of our innovative media strategies to drive continued growth for the brand across the globe."


Brief in haste, repent at leisure Why the shrill and virulent tone? Pip Hulbert to lead Wunderman Thompson's new UK team Media owner collaboration 'causes headaches', says PHD Media 'Lazy briefs are a fundamental pain point for media owners'

Related articles

Publicis merges global agencies Blue 449 and Spark Foundry Publicis Media injects £2.5 million into UK start-ups Publicis hires regional leads to bolster commerce practice
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


20 Mar 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info