Rajar Q2 2018: Digital

02 Aug 2018  |  Newsline Staff 
Rajar Q2 2018: Digital

Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.

It represents a small decline of -0.7pp on Q1, and is up 1% year-on-year.

More than 3 in 5 adults (classed as aged 15+) currently listen to radio via a digital platform, and in total 34 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 510 million hours; DAB has a 72% share of digital listening hours, digital TV 9% and online 19%.

Most of the UK now has access to over fifty DAB stations and some major cities over seventy.

The most popular digital-only station remains BBC 6 Music, which recorded its second highest weekly reach of 2.44 million listeners, while there was strong growth for a wide-range of commercial digital stations with KISSTORY - the most popular digital-only commercial station - growing by 16.7% to exceed 2 million listeners (2.02 million) for the first time.

Further commercial digital-only stations growing strongly year on year include Heart 80s which increased by 37.4% to reach 1.2 million listeners; Smooth Extra which grew by 42.1% to reach 1.1 million listeners; Absolute Radio 90s which grew by 26.3% to reach 822,000.

"The majority of radio listening continues to be on a digital platform with some record performances from leading digital-only stations such as KISSTORY, which now has over 2 million listeners," said Ford Ennals, CEO of Digital Radio UK.

"It’s perhaps significant that during a quarter which has seen record-breaking warm weather that digital listening out of home and in car is strongly up (+ 14%), while digital listening in home on all platforms has declined 4.6%, led by a decline in listening on digital TV."

RAJAR Q2 2018: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps
Platform Shares (%)
Q2 2017 51.3 48.7 34.5 5.4 8.8
Q3 2017 51.2 48.8 35.9 4.9 8.0
Q4 2017 50.1 49.9 36.3 5.1 8.5
Q1 2018 49.1 50.9 36.8 4.8 9.3
Q2 2018 49.8 50.2 36.3 4.6 9.3
Digital Listening Weekly Reach (%)
Q2 2017 n/a 61.2 47.5 14.7 19.6
Q3 2017 n/a 61.1 48.1 14.6 18.3
Q4 2017 n/a 61.7 49.2 14.1 18.9
Q1 2018 n/a 62.8 50.0 13.8 20.1
Q2 2018 n/a 61.4 49.1 13.3 19.6
Digital Listening Total Hours (m)
Q2 2017 n/a 503.0 357.0 56.0 91.0
Q3 2017 n/a 511.0 376.0 51.0 83.0
Q4 2017 n/a 518.0 377.0 53.0 88.0
Q1 2018 n/a 521.0 377.0 49.0 95.0
Q2 2018 n/a 510.0 368.0 47.0 94.0
RAJAR
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19 Oct 2018 

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