Rajar Q2 2018: National stations and networks

02 Aug 2018  |  Newsline Staff 
Rajar Q2 2018: National stations and networks

As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours

Reach

After achieving its highest ever reach in the first quarter of this year, commercial radio has continued to record strong weekly reach figures.

Total Global Radio experienced no change quarter-on-quarter, maintaining a steady reach of 24 million weekly listeners across its 16 national stations - a 1.5% increase year-on-year.

Just three of Global's stations recorded declines this quarter: Classic FM fell -7.6%, LBC Network was down -2.8% and Heart 80s, recording the largest quarterly decline of all stations, declined -16.3%.

Global's most popular stations - Heart Brand, Heart Network and Capital brand, all saw small gains this quarter, up 2.7%, 2.8% and 1.3%, respectively. However, it saw its biggest gain with Arrow which, though bottom of the rankings, made an impressive 24.2% recovery after suffering a -17.3% decline last quarter.

Global also saw strong performances from mid ranking stations Smooth Extra and Heart Extra. Smooth Extra increased its reach 21.3% this quarter and 42.1% year-on-year, whilst Heart Extra's reach increased 20.9% QoQ and is up 35.6% on this time last year.

Bauer Radio Total, second in the rankings, also had a strong quarter. It gained over 200,000 listeners last quarter to achieve a total reach of just under 18 million weekly listeners, up 1.2%.

Whilst Hits Radio Brand recorded a small -1.4% quarterly decline, Kiss Network and Absolute Radio Network both reported small uplifts of 1.9% and 4.2%, respectively.

Meanwhile, Bauer's new national station Hits Radio (formerly The Hits) is rapidly growing its reach, with just over 800,000 weekly listeners.

Like Global, Bauer saw QoQ declines in only a few of its 21 stations other than Hits Radio Brand: Absolute 80s (-1.5%), Planet Rock (-1.4%) and Kiss Fresh (-13.4%).

Outside of Bauer and Global, JazzFM had a positive quarter, up 13.7% QoQ and up 20.9% year-on-year. Elsewhere, talkSPORT recorded a significant decline this quarter of -7.2%, but was up 10.4% over the year.

However, BBC stations have continued to lose listeners this quarter, with nine of 13 stations recording declines.

BBC Radio 2, BBC Radio 4 (including 4 Extra) and BBC Radio 1 saw declines of -3.1%, -3.3% and -2.4%, respectively, whilst only Radio 2 was able to record a small year-on-year uplift of 0.3%.

Share

In terms of share of listening, there were no upsets in the market in the second quarter of 2018.

Total Global Radio, the market leader, claims an impressive 20.3% share and recorded a 0.1 percentage point change on Q1. The network was down -0.3pp year-on-year.

Meanwhile, BBC Radio 2, maintaining second place, was up 0.3 percentage points QoQ to 17.9%, while Bauer Radio (Total) was also up 0.3pp to claim a 14.9% share of the market.

Radio 4 (including 4 Extra) claims a 12.9% share of listening with a -0.2pp drop.

The next largest shares belong to Heart Brand (UK) with a 6.7% share, Heart Network with 5.9%, and Capital Brand with 4.1%.

Average hours

They’ve been playing merry-go-round for the top spot, and in Q2 BBC Radio 2 once again took over from its sister station BBC Radio 4 (including 4 Extra) for average listening hours.

The station, home to popular hosts Graham Norton, Zoe Ball and Chris Evans, amongst many others, clocks up an average of 12.2 hours per listen – an impressive 4.3% boost from Q1.

Meanwhile, BBC Radio 4 (including 4 Extra) clocks up an average 11.9 hours per listener (a 0.8% rise), while digital-only BBC 6 Music was up 4.2% to 9.9 hours.

Elsewhere, there was no change this quarter for Total Global Radio and Bauer Radio (total), recording 8.8 hours and 8.6 hours, respectively.

Less positive news for Gold Network in Q2, which was down -6.1% to 7.7 hours, and Planet Rock, which seemed to have broken a few guitar strings following a -16.9% decline to 7.4 hours. The station was down -14% over the year.

National Stations Weekly Reach (000s)
Group Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 Ending Jun 18 QoQ % Change Mar18 vs Jun18 YoY % Change Jun17 vs Jun18
Total Global Radio (UK) Global Radio 23,334 23,519 23,192 23,671 23,686 0.1 1.5
Bauer Radio - Total Bauer Radio 17,249 17,795 17,785 17,489 17,706 1.2 2.6
BBC Radio 2 BBC 14,884 15,357 15,487 15,413 14,935 -3.1 0.3
BBC Radio 4 (including 4 Extra) BBC 11,923 11,656 11,667 11,378 10,998 -3.3 -7.8
BBC Radio 4 BBC 11,551 11,217 11,253 10,915 10,598 -2.9 -8.3
Heart Brand (UK) Global Radio 9,557 9,487 9,178 9,507 9,760 2.7 2.1
BBC Radio 1 BBC 9,586 9,697 9,839 9,467 9,236 -2.4 -3.7
Heart Network (UK) Global Radio 8,712 8,644 8,202 8,428 8,661 2.8 -0.6
Capital Brand (UK) Global Radio 8,620 8,572 8,292 8,237 8,344 1.3 -3.2
Capital Network (UK) Global Radio 8,055 7,760 7,438 7,402 7,416 0.2 -7.9
Hits Radio Brand Bauer Radio 6,696 6,753 6,659 6,593 6,499 -1.4 -2.9
Kiss Network Bauer Radio 5,393 5,686 5,566 5,523 5,629 1.9 4.4
Smooth Brand (UK) Global Radio 5,556 5,674 5,450 5,490 5,616 2.3 1.1
Classic FM Global Radio 5,781 5,433 5,673 5,579 5,153 -7.6 -10.9
BBC Radio 5 live (inc. sports extra) BBC 5,631 5,578 5,678 5,349 5,086 -4.9 -9.7
Smooth Radio Network (UK) Global Radio 5,091 5,104 4,891 4,943 4,949 0.1 -2.8
Absolute Radio Network Bauer Radio 4,297 4,501 4,698 4,547 4,738 4.2 10.3
BBC Radio 5 live BBC 5,317 5,067 5,453 5,142 4,733 -8.0 -11.0
Wireless Group (inc. National Stations) Wireless Group 4,309 4,498 4,613 4,622 4,656 0.7 8.1
Kiss Bauer Radio 4,609 4,527 4,626 4,437 4,582 3.3 -0.6
Magic Network Bauer Radio 3,630 3,747 3,896 3,764 3,876 3.0 6.8
Magic Bauer Radio 2,947 3,310 3,207 2,967 3,289 10.9 11.6
talkSPORT TalkSPORT 2,622 2,926 2,863 3,118 2,895 -7.2 10.4
Absolute Radio Bauer Radio 2,104 2,460 2,608 2,418 2,544 5.2 20.9
BBC 6 Music BBC 2,235 2,430 2,343 2,531 2,444 -3.4 9.4
LBC Network (UK) Global Radio 2,038 2,084 2,018 2,161 2,100 -2.8 3.0
Kisstory Bauer Radio 1,734 1,823 1,714 1,851 2,024 9.3 16.7
BBC Radio 4 Extra BBC 2,093 2,153 2,264 2,081 1,965 -5.6 -6.1
BBC Radio 3 BBC 2,062 1,963 1,951 1,933 1,908 -1.3 -7.5
Capital XTRA (UK) Global Radio 1,194 1,464 1,559 1,651 1,759 6.5 47.3
Radio X Network (UK) Global Radio 1,391 1,523 1,580 1,580 1,679 6.3 20.7
Absolute 80s Bauer Radio 1,512 1,532 1,474 1,560 1,536 -1.5 1.6
BBC World Service BBC 1,593 1,492 1,510 1,433 1,514 5.7 -5.0
Gold Network (UK) Global Radio 1,168 1,108 1,117 1,145 1,204 5.2 3.1
BBC Radio 5 live sports extra BBC 1,246 1,643 1,065 969 1,173 21.1 -5.9
Heart 80s Global Radio 852 1,086 1,166 1,399 1,171 -16.3 37.4
Smooth Extra Global Radio 777 894 780 910 1,104 21.3 42.1
Planet Rock Bauer Radio 1,075 1,050 1,040 1,061 1,046 -1.4 -2.7
1Xtra from the BBC BBC 1,031 1,082 1,065 1,017 1,033 1.6 0.2
Absolute Radio 90s Bauer Radio 651 756 745 684 822 20.2 26.3
Hits Radio (was The Hits) Bauer Radio 586 600 562 507 804 58.6 37.2
Kerrang! Bauer Radio 526 615 607 617 692 12.2 31.6
Absolute Radio Classic Rock Bauer Radio 644 637 679 681 691 1.5 7.3
BBC Asian Network UK BBC 646 662 661 628 672 7.0 4.0
Jazz FM Jazz FM 556 570 509 591 672 13.7 20.9
Heat Bauer Radio 591 616 599 560 579 3.4 -2.0
Heart Extra Global Radio 427 456 487 479 579 20.9 35.6
Kiss Fresh Bauer Radio 526 519 578 595 515 -13.4 -2.1
Mellow Magic Bauer Radio 518 519 473 432 488 13.0 -5.8
Virgin Radio TalkSPORT 364 556 483 427 413 -3.3 13.5
Sunrise Radio National Sunrise Radio 380 354 403 360 330 -8.3 -13.2
Magic Soul Bauer Radio 244 237 254 299 319 6.7 30.7
Magic Chilled Bauer Radio 203 270 268 259 304 17.4 49.8
talkRADIO TalkSPORT 275 256 242 316 294 -7.0 6.9
talkSPORT2 TalkSPORT 336 342 311 314 273 -13.1 -18.8
Absolute Radio 70s Bauer Radio 286 259 259 251 260 3.6 -9.1
JACK/UNION JACK TOTAL (national+local) JACK N/A 247 250 223 234 4.9 N/A
Union JACK JACK 80 101 88 114 116 1.8 45.0
The Arrow Global Radio 78 68 75 62 77 24.2 -1.3
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 Ending Jun 18 QoQ % Point Change Mar18 vs Jun18 YoY % Point Change Jun17 vs Jun18
Total Global Radio (UK) Global Radio 20.6 20.6 19.9 20.2 20.3 0.1 -0.3
BBC Radio 2 BBC 16.8 17.5 18.3 17.6 17.9 0.3 1.1
Bauer Radio - Total Bauer Radio 14.2 14.8 14.9 14.6 14.9 0.3 0.7
BBC Radio 4 (including 4 Extra) BBC 13.5 13.0 13.0 13.1 12.9 -0.2 -0.6
BBC Radio 4 BBC 12.3 11.8 11.8 12.0 11.7 -0.3 -0.6
Heart Brand (UK) Global Radio 6.2 6.3 6.3 6.4 6.7 0.3 0.5
Heart Network (UK) Global Radio 6.1 5.7 5.6 5.7 5.9 0.2 -0.2
BBC Radio 1 BBC 6.2 5.9 5.9 5.6 5.9 0.3 -0.3
Hits Radio Brand Bauer Radio 5.2 5.2 5.2 5.4 5.2 -0.2 0
Capital Brand (UK) Global Radio 4.7 4.7 4.5 4.2 4.1 -0.1 -0.6
Smooth Brand (UK) Global Radio 4.1 4.0 3.6 3.7 3.9 0.2 -0.2
Capital Network (UK) Global Radio 4.3 4.2 3.9 3.7 3.6 -0.1 -0.7
Classic FM Global Radio 3.9 3.5 3.8 3.7 3.5 -0.2 -0.4
BBC Radio 5 live (inc. sports extra) BBC 3.7 4.1 3.7 3.3 3.4 0.1 -0.3
Absolute Radio Network Bauer Radio 3.2 3.2 3.3 3.1 3.4 0.3 0.2
Smooth Radio Network (UK) Global Radio 3.6 3.5 3.2 3.2 3.3 0.1 -0.3
Wireless Group (inc. National Stations) Wireless Group 2.8 2.8 2.8 3.0 3.3 0.3 0.5
BBC Radio 5 live BBC 3.4 3.4 3.4 3.1 3.1 0 -0.3
Kiss Network Bauer Radio 2.7 3.2 3.2 2.8 2.8 0 0.1
BBC 6 Music BBC 1.9 2.0 2.1 2.4 2.4 0 0.5
Kiss Bauer Radio 2.0 2.4 2.2 2.0 2.1 0.1 0.1
LBC Network (UK) Global Radio 2.1 2.2 2.0 2.0 2.0 0 -0.1
Magic Network Bauer Radio 1.9 1.9 2.0 1.9 2.0 0.1 0.1
talkSPORT TalkSPORT 1.5 1.9 1.6 2.0 2.0 0 0.5
Absolute Radio Bauer Radio 1.7 1.9 1.8 1.8 1.7 -0.1 0
Magic Bauer Radio 1.3 1.6 1.6 1.5 1.6 0.1 0.3
Radio X Network (UK) Global Radio 1.0 1.0 1.1 1.2 1.3 0.1 0.3
BBC Radio 4 Extra BBC 1.2 1.2 1.3 1.1 1.1 0 -0.1
BBC Radio 3 BBC 1.2 1.1 1.1 1.2 1.1 -0.1 -0.1
Gold Network (UK) Global Radio 0.9 0.8 0.9 0.9 0.9 0 0
Absolute 80s Bauer Radio 0.7 0.7 0.6 0.7 0.8 0.1 0.1
Kisstory Bauer Radio 0.7 0.8 0.6 0.6 0.8 0.2 0.1
Planet Rock Bauer Radio 0.9 0.8 0.8 0.9 0.8 -0.1 -0.1
BBC World Service BBC 0.9 0.7 0.7 0.7 0.7 0 -0.2
Heart 80s Global Radio 0.4 0.5 0.6 0.6 0.6 0 0.2
Capital XTRA (UK) Global Radio 0.4 0.5 0.6 0.6 0.6 0 0.2
Smooth Extra Global Radio 0.5 0.5 0.4 0.6 0.6 0 0.1
Hits Radio (was The Hits) Bauer Radio 0.2 0.2 0.2 0.2 0.4 0.2 0.2
1Xtra from the BBC BBC 0.5 0.5 0.5 0.4 0.4 0 -0.1
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.4 0.1 0.1
Absolute Radio Classic Rock Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
BBC Asian Network UK BBC 0.3 0.3 0.3 0.3 0.3 0 0
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.3 0.1 0.1
Kerrang! Bauer Radio 0.2 0.2 0.2 0.3 0.3 0 0.1
BBC Radio 5 live sports extra BBC 0.3 0.8 0.3 0.2 0.3 0.1 0
Heart Extra Global Radio 0.2 0.2 0.2 0.2 0.2 0 0
Heat Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Mellow Magic Bauer Radio 0.2 0.3 0.2 0.2 0.2 0 0
Sunrise Radio National Sunrise Radio 0.2 0.1 0.2 0.2 0.2 0 0
Virgin Radio TalkSPORT 0.1 0.1 0.1 0.2 0.2 0 0.1
talkRADIO TalkSPORT 0.1 0.1 0.1 0.2 0.1 -0.1 0
talkSPORT2 TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
Kiss Fresh Bauer Radio 0.1 0.2 0.2 0.2 0.1 -0.1 0
Magic Chilled Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Magic Soul Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
JACK/UNION JACK TOTAL (national+local) JACK N/A 0.1 0.1 0.1 0.1 0 N/A
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
The Arrow Global Radio 0 0 0 0 0 0 0
Union JACK JACK 0 0 0 0 0 0 0
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Jun 17 Ending Sep 17 Ending Dec 17 Ending Mar 18 Ending Jun 18 QoQ % Change Mar18 vs Jun18 YoY % Change Jun17 vs Jun18
BBC Radio 2 BBC 11.7 11.9 12.3 11.7 12.2 4.3 4.3
BBC Radio 4 (including 4 Extra) BBC 11.7 11.7 11.6 11.8 11.9 0.8 1.7
BBC Radio 4 BBC 11.0 11.0 10.9 11.3 11.3 0 2.7
BBC 6 Music BBC 8.7 8.6 9.2 9.5 9.9 4.2 13.8
LBC Network (UK) Global Radio 10.6 10.9 10.1 9.4 9.6 2.1 -9.4
Total Global Radio (UK) Global Radio 9.1 9.1 8.9 8.8 8.8 0 -3.3
Bauer Radio - Total Bauer Radio 8.5 8.6 8.7 8.6 8.6 0 1.2
Hits Radio Brand Bauer Radio 8.0 8.1 8.2 8.4 8.2 -2.4 2.5
Radio X Network (UK) Global Radio 7.2 6.9 7.4 7.7 7.9 2.6 9.7
Gold Network (UK) Global Radio 7.9 7.9 8.0 8.2 7.7 -6.1 -2.5
Planet Rock Bauer Radio 8.6 7.6 7.9 8.9 7.4 -16.9 -14.0
Absolute Radio Network Bauer Radio 7.7 7.3 7.2 7.1 7.3 2.8 -5.2
Wireless Group (inc. National Stations) Wireless Group 6.8 6.6 6.4 6.7 7.2 7.5 5.9
Smooth Brand (UK) Global Radio 7.5 7.4 6.9 6.9 7.1 2.9 -5.3
talkSPORT TalkSPORT 5.9 6.9 5.8 6.7 7.0 4.5 18.6
Heart Brand (UK) Global Radio 6.7 6.9 7.1 7.0 7.0 0 4.5
Heart Network (UK) Global Radio 7.3 6.9 7.1 7.0 7.0 0 -4.1
Classic FM Global Radio 7.0 6.8 7.0 6.9 6.9 0 -1.4
BBC Radio 5 live (inc. sports extra) BBC 6.8 7.8 6.7 6.3 6.9 9.5 1.5
Smooth Radio Network (UK) Global Radio 7.3 7.2 6.8 6.7 6.9 3.0 -5.5
Absolute Radio Bauer Radio 8.1 8.3 7.1 7.7 6.8 -11.7 -16.0
BBC Radio 5 live BBC 6.6 6.9 6.4 6.2 6.6 6.5 0
BBC Radio 1 BBC 6.7 6.3 6.3 6.0 6.5 8.3 -3.0
BBC Radio 3 BBC 6.1 5.7 5.7 6.1 6.0 -1.6 -1.6
Smooth Extra Global Radio 6.0 5.5 5.2 6.7 6.0 -10.4 0
BBC Radio 4 Extra BBC 5.7 6.1 5.9 5.4 5.8 7.4 1.8
JACK/UNION JACK TOTAL (national+local) JACK N/A 5.0 5.1 5.5 5.8 5.5 N/A
The Arrow Global Radio 5.9 5.7 3.2 3.7 5.7 54.1 -3.4
Magic Network Bauer Radio 5.5 5.4 5.3 5.3 5.3 0 -3.6
BBC Asian Network UK BBC 4.9 5.4 5.1 5.0 5.2 4.0 6.1
Absolute 80s Bauer Radio 4.9 4.8 4.3 4.7 5.2 10.6 6.1
Heart 80s Global Radio 4.5 4.5 5.2 4.1 5.1 24.4 13.3
Capital Brand (UK) Global Radio 5.6 5.8 5.7 5.3 5.1 -3.8 -8.9
Kiss Network Bauer Radio 5.1 5.8 6.0 5.3 5.1 -3.8 0
Magic Bauer Radio 4.6 4.9 5.2 5.1 5.0 -2.0 8.7
Sunrise Radio National Sunrise Radio 5.7 4.2 5.7 5.4 5.0 -7.4 -12.3
Absolute Radio Classic Rock Bauer Radio 5.2 4.4 4.5 4.6 5.0 8.7 -3.8
Absolute Radio 90s Bauer Radio 4.6 4.6 4.4 4.2 4.9 16.7 6.5
Capital Network (UK) Global Radio 5.5 5.6 5.4 5.1 4.9 -3.9 -10.9
BBC World Service BBC 6.0 5.1 4.8 5.3 4.9 -7.5 -18.3
Kerrang! Bauer Radio 4.0 4.1 4.1 4.7 4.8 2.1 20.0
Kiss Bauer Radio 4.4 5.5 4.9 4.6 4.6 0 4.5
Hits Radio (was The Hits) Bauer Radio 3.2 2.8 3.0 3.2 4.6 43.7 43.7
Jazz FM Jazz FM 3.0 4.0 4.1 2.8 4.5 60.7 50.0
talkRADIO TalkSPORT 4.1 4.4 5.0 5.9 4.5 -23.7 9.8
Union JACK JACK 4.5 3.3 5.5 4.3 4.2 -2.3 -6.7
Kisstory Bauer Radio 4.3 4.7 3.9 3.5 4.1 17.1 -4.7
1Xtra from the BBC BBC 4.5 4.8 5.3 4.5 4.1 -8.9 -8.9
Magic Chilled Bauer Radio 4.7 3.9 3.6 3.6 4.0 11.1 -14.9
Magic Soul Bauer Radio 4.1 3.8 3.7 3.5 4.0 14.3 -2.4
Mellow Magic Bauer Radio 4.6 5.1 4.8 3.9 3.9 0 -15.2
Virgin Radio TalkSPORT 3.1 2.8 3.0 3.8 3.7 -2.6 19.4
Absolute Radio 70s Bauer Radio 4.0 3.5 3.7 4.0 3.7 -7.5 -7.5
Heat Bauer Radio 4.1 3.6 3.5 3.7 3.6 -2.7 -12.2
Heart Extra Global Radio 3.8 3.7 4.2 3.5 3.6 2.9 -5.3
Capital XTRA (UK) Global Radio 3.5 3.8 4.1 3.5 3.3 -5.7 -5.7
BBC Radio 5 live sports extra BBC 2.7 5.0 2.8 1.9 3.0 57.9 11.1
Kiss Fresh Bauer Radio 2.8 3.3 3.3 2.7 3.0 11.1 7.1
talkSPORT2 TalkSPORT 3.0 2.4 2.7 3.6 2.5 -30.6 -16.7
Source: RAJAR

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