New PAMCo data reveals total brand reach for magazines

17 Sep 2018  |  Newsline Staff 
New PAMCo data reveals total brand reach for magazines

The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.

The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines.

For example, the Radio Times continues to record the highest monthly total brand reach out of all general weekly magazines, at 8.3m. The magazine recorded the highest reach across all digital platforms, though its print reach of 1.8m fell short of What's on TV, which had a print reach of 2m.

Despite achieving the highest monthly print reach out of all the general weekly magazines, What's on TV's combined digital reach only amounted to 371,000, for a total monthly brand reach of 2.3m.

Total TV Guide had the lowest total brand reach out of all the weeklies, reaching just 535,000 readers - 412,000 from print.

In the monthly magazine category, Gardeners' World leads the table with a monthly total brand reach of 1.6m and a print reach of 801,000.

BBC Top Gear had the highest monthly mobile reach at 671,000; it also has the second highest total brand breach.

At the bottom of the monthlies table is Sporting Gun, a shooting magazine for clay, game and rough shooters. The title had a total brand reach of 275,000.

The published media industry is the first medium to be able to measure audiences across all platforms - see the tables below for further detail.

General Magazines Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Auto Express - N 2,154 849 339 713 383
Country Life - N 840 245 61 85 464
Horse & Hound - D 1,104 588 119 162 298
MCN - D 992 382 93 181 422
Radio Times - U 8,267 4,908 1,059 1,213 1,794
The Week - D 1,049 268 82 195 585
Time Out - U 4,388 2,538 256 972 1,114
Total TV Guide - N 535 73 29 38 412
TV & Satellite Week - D 649 272 56 49 283
TV Choice - N 1,741 73 29 38 1,638
TV Times - D 1,329 272 56 49 980
What's on TV - D 2,302 272 56 49 1,972
General Monthly Magazines
BBC History Magazine - U 518 121 29 73 320
BBC Top Gear - U 1,593 671 137 235 654
Car - D 462 161 43 109 169
Countryfile - U 462 150 38 46 245
Empire - D 912 320 42 104 495
Esquire - N 596 322 40 101 159
Evo - N 531 260 47 121 133
Gardeners' World - U 1,630 472 225 237 801
Golf Monthly - D 457 160 55 65 193
GQ - D 1,151 577 86 224 332
Men's Fitness - N 808 331 36 116 351
Men's Health - N 1,122 394 27 65 709
Runner's World - N 514 252 29 53 205
Sporting Gun - D 275 79 21 28 161
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
General Magazines Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Auto Express - N 751 227 116 264 160
Country Life - N 255 56 17 24 160
Horse & Hound - D 490 233 52 79 144
MCN - D 436 136 40 81 202
Radio Times - U 3,262 1,265 330 464 1,311
The Week - D 491 64 24 56 358
Time Out - U 1,512 715 80 300 482
Total TV Guide - N 377 20 6 27 328
TV & Satellite Week - D 333 62 14 32 226
TV Choice - N 1,404 20 6 27 1,360
TV Times - D 773 62 14 32 668
What's on TV - D 1,679 62 14 32 1,580
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Women's Magazines Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women's Weekly Magazines
Closer - D 1,630 340 43 56 1,279
Grazia - D 1,031 406 39 110 566
Heat - D 1,314 367 25 52 937
Hello! - D 5,099 2,502 502 364 2,135
Now - D 1,175 575 85 66 521
OK! - N 5,526 2,135 642 976 2,315
Take a Break - N 2,507 35 36 49 2,426
That's Life - N 736 - - 23 716
Women's Fortnightly Magazines
Soaplife - D 738 272 56 49 386
Yours - N 521 84 49 30 374
Women's Monthly Magazines
Asda Good Living - N 1,509 142 58 27 1,318
BBC Good Food - U
Cosmopolitan - N 3,503 2,218 214 427 900
Delicious - U 1,322 844 163 192 176
Elle - N 1,917 1,210 115 143 552
Good Housekeeping - N 2,425 900 246 255 1,202
Harper's Bazaar - N 919 564 79 131 191
House & Garden - D 623 140 37 54 415
House Beautiful - N 759 250 63 69 421
Ideal Home - D 1,548 598 186 179 691
Marie Claire - D 2,837 1,951 377 203 456
Mother & Baby - D 563 277 27 47 232
Olive - U 897 508 113 182 142
Prima - N 569 136 37 44 372
Red - N 612 234 43 71 292
Sainsbury's Magazine - U 1,464 64 - 18 1,388
Tatler - D 355 126 19 67 158
Vanity Fair - N 1,807 1,162 224 315 188
Vogue - D 2,105 877 109 338 1,004
Woman & Home - N 1,138 481 143 95 517
Women's Health - N 1,004 507 39 81 433
Women's Bimonthly Magazines
You & Your Wedding - U 474 279 30 74 114
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
Women's Magazines Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women's Weekly Magazines
Closer - D 597 90 10 37 473
Grazia - D 334 99 11 42 191
Heat - D 514 119 8 24 370
Hello! - D 1,936 852 243 128 768
Now - D 404 181 36 18 177
OK! - N 1,996 734 269 239 829
Take a Break - N 1,273 12 19 25 1,227
That's Life - N 411 - - 12 400
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
PoP Variants
GB Adults 15+ Monthly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Auto Express - N -619 -488 -95 -172 -9
MCN - D 212 160 31 32 6
Radio Times - U 1,433 1,169 202 124 -80
The Week - D 98 80 18 17 -9
Time Out - U 200 210 -13 -151 -13
Total TV Guide - N 66 48 18 20 -10
TV & Satellite Week - D -25 14 -7 -9 -33
TV Choice - N 33 48 18 20 -27
TV Times - D -69 14 -7 -9 -77
What's on TV - D -218 14 -7 -9 -243
General Monthly Magazines
BBC History Magazine - U -278 -179 -137 5 6
BBC Top Gear - U -83 -1 -18 -5 -93
Car - D -161 -103 -25 -44 -14
Countryfile - U -135 -70 -86 18 -9
Empire - D -53 8 -1 -37 -40
Esquire - N 156 116 19 29 -2
Evo - N -77 -64 -12 -16 -4
Gardeners' World - U 351 241 84 69 -12
GQ - D 212 121 29 51 9
Men's Fitness - N 61 83 5 4 -49
Men's Health - N -143 -67 -9 -26 -67
Runner's World - N 54 46 10 9 -15
Sporting Gun - D -62 -12 -5 -23 -27
Source: PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
PoP Variants
GB Adults 15+ Weekly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
General Weekly Magazines
Auto Express - N -264 -191 -56 -37 -5
MCN - D 45 60 8 n/a -19
Radio Times - U 332 278 46 27 -24
The Week - D 22 17 7 2 -2
Time Out - U 9 133 13 -163 9
Total TV Guide - N 45 12 1 10 22
TV & Satellite Week - D -31 -15 -6 12 -24
TV Choice - N 16 12 1 10 -4
TV Times - D -72 -15 -6 12 -67
What's on TV - D -183 -15 -6 12 -181
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
PoP Variants
GB Adults 15+ Monthly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women's Monthly Magazines
Closer - D -38 -4 7 28 -62
Hello! - D 757 710 61 100 -124
Now - D -274 -254 -26 24 -29
OK! - N 1 701 1 129 412
Take a Break - N -237 -20 n/a 15 -258
Asda Good Living - N 98 -102 -6 -32 213
BBC Good Food - U -1,327 -1,225 -239 -310 -8
Cosmopolitan - N 180 130 -11 92 -71
Delicious - U -124 -85 -21 -51 -18
Elle - N 572 526 56 17 -42
Good Housekeeping - N 141 192 32 -26 -59
Harper's Bazaar - N 441 337 57 53 7
House & Garden - D -19 15 -4 4 -36
House Beautiful - N 32 35 7 -3 -8
Ideal Home - N 185 176 40 -26 -26
Marie Claire - D 1,318 1,085 249 58 -16
Mother & Baby - D -131 -78 -12 -32 -26
Olive - U 31 7 -12 28 n/a
Prima - N -151 -125 -10 -15 -23
Red - N -101 -75 -12 -11 -14
Tatler - D 10 22 n/a -7 -6
Vanity Fair - N 554 385 88 99 -11
Vogue - D 199 201 11 63 -52
Woman & Home - N 191 209 42 -20 10
Women's Health - N 129 184 10 12 -70
Women's Fortnightly Magazines
Soaplife - N 30 14 -7 -9 19
Women's Bimonthly Magazines
You & Your Wedding - U 82 77 1 10 -7
Source: PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
PoP Variants
GB Adults 15+ Weekly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Women's Weekly Magazines
Closer - D 1 -11 -1 10 6
Hello! - D 156 165 28 -3 -44
Now - D -94 -71 -7 4 -20
OK! - N 515 329 172 91 -52
Take a Break - N -148 -21 n/a 8 -155
Source: PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles

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