PAMCo releases third wave of data for newsbrands

17 Sep 2018  |  Newsline Staff 
PAMCo releases third wave of data for newsbrands

PAMCo, Audience Measurement for Publishers, has today released its third set of cross-platform audience readership figures for newsbrands, covering the period of July 2017 to June 2018 and incorporating May 2018 comScore data.

Publishers and advertisers are now able to see audience delivery across all platforms, including mobile, tablet, desktop and print.

Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.

In second place is The Daily Mail, following closely with a total brand reach of 28.9m.

Meanwhile, The Telegraph topped the quality market with a monthly total brand reach of 25.1m - narrowly beating the Guardian, which reached 24.6m.

The online-only Independent remained strong, with a total brand reach of 22m and the highest mobile reach within the quality market. Elsewhere, The Mirror recorded a similar brand reach of 22.3m

Also in the quality market, The Times, which hides its digital content behind a paywall, recorded a monthly total brand reach of just 8.1m and the second lowest mobile reach across all national markets. However, it recorded a healthy print reach of 5.1m.

Freebies the Metro and the Evening Standard recorded a total brand reach of 19.3m and 14.2m, respectively, with the Metro leading in print across all markets - though, as it's free, that's unsurprising.

The regional titles averaged a monthly total brand reach of 1.1m, with The Scotsman achieving both the highest total brand reach and mobile reach at 2.1m and 1.3m, respectively.

The published media industry is the first medium to be able to measure audiences across all platforms - see the tables below for further detail.

Newsbrands Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times 8,061 2,702 571 977 5,082
Independent - D 22,032 16,877 2,538 4,916 -
The Telegraph - D 25,177 16,668 3,807 6,127 3,649
The Guardian - D 24,557 15,994 3,153 7,763 3,986
i - D 3,608 1,760 219 425 1,568
Mid-market
Express 16,598 8,238 2,840 4,711 2,558
The Mail - D 28,925 18,058 4,107 5,258 8,280
Popular
Mirror - D 22,323 15,292 2,224 2,878 4,899
Daily Record - D 4,949 3,437 428 520 1,013
Daily Star 6,839 2,960 848 1,545 2,074
Sun - D 31,345 22,227 4,017 4,052 8,968
Evening Standard - D 14,172 9,023 1,341 2,106 4,660
Metro - D 19,317 9,880 1,418 2,086 10,024
Regional
The Press and Journal - D 564 201 63 116 221
The Courier - Dundee - D 643 297 69 121 218
The Herald - D 1,317 698 172 229 328
The Scotsman - D 2,123 1,283 264 427 309
The Yorkshire Post - D 1,202 639 122 209 290
Sunday Post - D 636 97 26 22 500
Aggregate Daily Newspapers - Net
The National 9,462 - - - 9,462
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Newsbrands Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times 4,565 1,097 251 299 3,238
Independent - D 7,938 5,529 901 1,756 -
The Telegraph - D 12,541 7,316 1,800 2,233 2,307
The Guardian - D 13,158 7,181 1,521 3,657 2,409
i - D 1,590 498 72 135 938
Mid-market
Express 7,026 2,835 1,261 1,529 1,714
The Mail - D 17,013 7,778 2,153 2,834 6,162
Popular
Mirror - D 11,769 6,806 1,174 1,154 3,378
Daily Record - D 2,343 1,325 200 222 730
Daily Star 3,029 873 359 464 1,429
Sun - D 19,794 11,929 1,987 1,710 6,918
Evening Standard - D 7,017 3,150 541 868 3,173
Metro - D 9,765 2,693 503 697 6,565
Regional
The Press and Journal - D 351 102 31 47 182
The Courier - Dundee - D 336 107 31 60 161
The Herald - D 556 234 65 82 195
The Scotsman - D 935 537 120 156 160
The Yorkshire Post - D 500 228 48 66 169
Sunday Post - D 408 30 8 6 366
Aggregate Daily Newspapers - Net
The National 6,468 - - - 6,468
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Newsbrands Total Brand Reach (TBR) PAMCo 3 2018 Jul17-Jun18 fused with ComScore May 2018
GB Adults 15+ Daily Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times 1,576 282 61 70 1,200
Independent - D 1,816 1,255 165 403 -
The Telegraph - D 3,984 2,098 488 503 1,012
The Guardian - D 4,541 2,267 474 1,176 818
i - D 558 81 13 26 441
Mid-market
Express 1,913 522 297 349 767
The Mail - D 7,185 2,736 679 1,101 2,954
Popular
Mirror - D 3,845 1,996 267 258 1,390
Daily Record - D 817 352 52 73 358
Daily Star 1,014 158 83 98 683
Sun - D 7,643 3,781 542 419 3,245
Evening Standard - D 2,560 790 116 224 1,524
Metro - D 3,499 486 111 136 2,820
Regional
The Press and Journal - D 153 24 7 10 113
The Courier - Dundee - D 152 27 7 15 106
The Herald - D 167 42 17 21 89
The Scotsman - D 266 133 33 45 58
The Yorkshire Post - D 126 40 9 15 63
Sunday Post - D 53 5 1 1 46
Aggregate Daily Newspapers - Net
The National 3,090 - - - 3,090
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
PoP Variants
Monthly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N 23 175 11 -271 -161
Independent - D 4,688 4,088 332 571 n/a
The Telegraph - D 2,038 1,424 456 228 -33
The Guardian - D 471 203 57 -126 -176
i - N 75 53 -33 35 -9
Mid-market
Express - N 1,230 1,531 351 -358 -177
The Mail - D -329 -229 7 -637 -298
Popular
Mirror - D -2,970 -3,004 -242 -362 -422
Daily Record - D -632 -626 -76 24 -78
Daily Star - N -995 -978 -43 24 -237
Sun - D 2,163 1,877 604 -21 -437
Evening Standard - D 100 -256 2 190 -32
Metro - D -2,860 -3,219 -256 -399 -226
Regional
The Press and Journal - D 64 4 18 39 -1
The Courier - Dundee - D 142 86 23 61 -25
The Herald - D -67 -17 13 -87 -39
The Scotsman - D -156 -199 11 -27 -21
The Yorkshire Post - D -1 12 -8 -13 -26
Sunday Post 91 n/a n/a n/a -45
Aggregate Daily Newspapers - Net
The National -159 n/a n/a n/a -159
PAMCo
PoP Variants
Weekly
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N -104 72 4 -181 -89
Independent - D 1 750 1,623 102 23
The Telegraph - D 872 791 130 64 -37
The Guardian - D -447 -312 -182 -155 -104
i - N 28 35 -20 23 -11
Mid-market
Express - N 391 860 153 -476 -132
The Mail - D -798 -908 -204 206 -202
Popular
Mirror - D -661 -405 -54 -89 -304
Daily Record - D -243 -188 -21 -4 -59
Daily Star - N -488 -295 8 -44 -185
Sun - D 1,516 1,686 207 -11 -327
Evening Standard - D -139 -187 -26 93 -30
Metro - D -1 784 -1 690 -246
Regional
The Press and Journal - D 49 20 12 17 -2
The Courier - Dundee - D 52 30 6 37 -10
The Herald - D -19 5 n/a -28 -9
The Scotsman - D -13 n/a -9 -10 -9
The Yorkshire Post - D 7 23 -2 -8 -10
Sunday Post 16 n/a n/a n/a -26
Aggregate Daily Newspapers - Net
The National -139 n/a n/a n/a -139
PAMCo
PoP Variants
Daily
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N -44 68 -9 -62 -45
Independent - D 462 463 15 -16 n/a
The Telegraph - D 360 360 33 26 -29
The Guardian - D -234 -2 -47 -192 -36
i - N -1 12 -3 7 -17
Mid-market
Express - N 23 200 54 -160 -70
The Mail - D -104 -183 -96 281 -120
Popular
Mirror - D -83 69 -8 -19 -138
Daily Record - D -60 -47 2 n/a -14
Daily Star - N -92 -40 9 -8 -54
Sun - D 856 985 104 -27 -161
Evening Standard - D -89 -41 -10 30 -56
Metro - D -503 -375 -53 -43 -62
Regional
The Press and Journal - D 7 9 3 3 -9
The Courier - Dundee - D 13 9 2 10 -6
The Herald - D n/a 4 1 -8 3
The Scotsman - D 33 20 5 10 -2
The Yorkshire Post - D 5 6 n/a 3 -3
Sunday Post 8 n/a n/a n/a 1
Aggregate Daily Newspapers - Net
The National -137 n/a n/a n/a -137
PAMCo

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