TV market round-up: August 2018

01 Oct 2018  |  Newsline Staff 
TV market round-up: August 2018

According to the latest agency estimates, ITV's August revenues are down -5.9% - with total revenues having dropped from £90m to £84.7m year-on-year.

ITV Breakfast also saw a small decline, down -1.5% to just under £4m; meanwhile, Channel 4 saw its revenues grow 7.6% to nearly £44m.

Elsewhere, Total Satellite revenues declined -3.0%, from £169.7m to £164.6m.

Total Revenue Aug-17 Aug-18 % Change
ITV 90,010,000 84,690,000 -5.9
Channel 4 40,660,000 43,740,000 7.6
ITV Breakfast 4,020,000 3,960,000 -1.5
Total ITV/C4/ITV Breakfast 134,690,000 132,390,000 -1.7
Total Satellite 169,720,000 164,560,000 -3.0
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
% Share of ITV Revenue by Franchise Aug-17 Aug-18 % Point Change
Anglia TV 7.59 7.88 0.29
Carlton 12.96 12.23 -0.73
Central 15.54 15.89 0.35
HTV 6.86 6.33 -0.53
LWT 11.07 10.39 -0.68
Meridian 11.35 11.82 0.47
North West/Border 10.86 11.60 0.74
Scotland 7.95 8.33 0.38
Ulster (UTV) 2.29 2.07 -0.22
West Country 1.94 1.90 -0.04
Yorkshire/North East 11.50 11.57 0.07
CPTs Adults Men Women Hwvs Hwvs/Ch ABC1 Adults
ITV 10.37 29.95 15.87 14.98 147.03 28.59
% Ch YoY 7.95 8.36 7.73 7.55 38.47 18.79
Channel 4 inc +1 10.78 25.24 18.82 17.16 78.86 21.43
% Ch YoY 18.33 10.94 23.83 20.59 24.18 20.03
Impacts Adults Men Women Hwvs Hwvs/Ch ABC1 Adults
ITV 9,604.50 3,326.88 6,277.62 6,653.23 677.69 3,485.04
% Ch YoY -12.83 -13.16 -12.66 -12.51 -32.04 -20.79
Channel 4 inc +1 4,772.82 2,038.60 2,734.21 2,997.97 652.58 2,401.49
% Ch YoY -9.08 -3.03 -13.12 -10.78 -13.36 -10.37
Channel 5 3,726.60 1,377.27 2,349.33 2,535.12 531.70 1,588.79
% Ch YoY -6.79 -2.07 -9.36 -7.88 -14.06 -0.09
Satellite 44,011.81 20,242.43 23,769.83 28,361.22 5,236.39 17,169.20
% Ch YoY -5.44 -3.84 -6.75 -3.15 -9.07 -8.26
Total Broadcast 65,993.28 28,342.49 37,651.24 43,181.55 7,594.78 26,202.89
% Ch YoY -4.24 -2.64 -5.41 -2.79 -9.38 -7.29

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19 Oct 2018 

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