Future TV Advertising Manchester: ITV's new strategy

12 Nov 2018  |   

Jason Spencer, Business Development Director, ITV, explains how the UK's largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.

Captured at Future TV Advertising Manchester on 6 November.

See also: ITV on deeper client and agency partnerships, business outcomes and addressable TV

And don't miss: Future TV Advertising Forum 2018 - tickets and details

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