Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Close-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.