'Eco-friendly' OOH platform signs up 2,000 London retailers
21 Nov 2018 |
Scarlett O'Donoghue


NigelJacklin, MD, Think Media Consultancy on 23 Nov 2018
“Oh how nice this looks until you probe into the details. Never mind the backdrop of harvesting data on whoever picks up the bag. According to the bagdrop website..."Each bag is fitted with a unique RFID tag to log when it leaves a retailer." Can bagdrop provide any details as to how a paper bag with an RFID tag compares to a plastic bag or a paper bag with no RFID tag in terms of environmental impact. If I were an advertiser I'd avoid this (a) because the location data collection aspect is creepy and (b) due to the uncecessary addition of an RFID tag from a consumer (or retailers) point of view. Many of us who have worked on environmental issues over the years can spot 'green' and charitable initiatives which have interesting details behind them.”
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