Unilever's Keith Weed announces retirement

06 Dec 2018  |  Michaela Jefferson 
Unilever's Keith Weed announces retirement

After 35 years at the company, Unilever's chief marketing officer Keith Weed has announced that he will be retiring from the business.

Weed is set to leave in May next year; the FMCG giant has yet to confirm who will be taking over the role.

The news follows the appointment of Alan Jope as Unilever's CEO, replacing outgoing chief executive Paul Polman.

Weed said: "I have had a hugely enjoyable time with the company, with a range of positions in different countries. In my current role, I have been privileged to lead some of the best marketing, sustainability and communication teams in the world.

"As the world’s second-largest advertiser, we have been able to leverage our scale for effectiveness and efficiencies, and we have also been able to leverage our scale for good, leading for greater responsibility, transparency and accountability in the advertising and digital industry."

Unilever's brands include Dove, Hellman's, Persil and PG Tips.


The only way is not up: why career zig-zagging is good There are no universal rules for influencing people WPP's strategy for growth: industry analysis Addressable tech can help creatives enrich TV viewing Dan Brooke to leave Channel 4

Related articles

Green jacket bloke - a good choice as adland's spokesman Advertising Association names Keith Weed as president 'Reinvent and move faster' Unilever's Weed tells agencies
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


10 Dec 2018 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info