Shortlist for the Media Research Awards 2019 announced

10 Dec 2018 
Shortlist for the Media Research Awards 2019 announced

The final shortlist for the Mediatel Media Research Awards 2019 has been revealed.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in media research.

A ceremony will take place on Tuesday 19 February 2019 following a prestigious gala lunch at Banking Hall in central London.

A Grand Prix winner will also be announced during the ceremony.

The entries, which reflected the wide range of businesses that are pushing the limits in the media research industry, have been whittled down to the following shortlist:

Best Custom Media Research Project - Trade Body

Newsworks - Planning for Profit
Thinkbox - Profit Ability: the business case for advertising
Thinkbox - From Brand to Bland

Best Custom Media Research Project - Media Owner

Formula 1 and Goodform - F1 Fan Voice
Hope + Anchor and ITV - Tans, Tats and Torsos
Ipsos MORI - Gender Neutrality
Reach Solutions and house51 - Why We Shouldn't Trust Our Gut Instinct

Best Custom Media Research Project - Agency

Initiative - Lego Technic Recode Audience Research
IPG Mediabrands and Twitter - From Beckham To Brexit
Talon Outdoor - The 4th Space
Wavemaker - Breastfeeding Friend & Wavemaker Voicemaker

Best International Media Research Project

BBC World Service - News Needs
Ipsos MORI and Bloomberg Media Group - Unlocking Entrepreneurial Minds
YouGov PLC - Reuters Digital News Report 2018

Best Media Research Tracking Project

Channel 4 TV - PL4Y-Back
Future Thinking - From Algorithms to Analytics (Nuffield Health)
Sky - Sky AdSmart

Best Use of Data Sets

BBC World Service – Lumen: Digital Audiences, Illuminated
IPG Mediabrands - From Beckham To Brexit
Newsworks - Planning for Profit
ITV and On Device Research - Love Island Partnership Effectiveness Research

Excellence in Measuring Effectiveness of a Media Campaign

Goodstuff Communications, Kantar Millward Brown & ITV - The Truth Behind Liar
Ipsos MORI - Mediacell for Advertisers (Google Assistant)
ITV and On Device Research - Love Island Partnership Effectiveness Research

Excellence in Research Presentation

Channel 4 TV - WTF is Dovetail?
Mindshare - Mindshare Trends 2018
Radiocentre - Re-evaluating Media
Thinkbox - Profit Ability: the business case for advertising

Media Agency of the Year

Wavemaker UK

Media Owner of the Year

Channel 4
Reach Solutions
BBC World Service

Trade Body of the Year


Research Agency Team of the Year

Ipsos MORI

Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.

Denise Turner, insight director at Newsworks and David Brennan, founder of Media Native, joined Brian Jacobs, founder, Brain Jacobs & Associates; Lynne Robinson, consultant and former research director, IPA; Catherine Blizzard, BBC World Service director of marketing and audiences ; Jonny Protheroe, head of UK market insights, Google; Belinda Beeftink, research director, IPA; Adele Gritten, UK managing director, Future Thinking; Andy Marrs, global accounts measurement manager, Facebook, and David Pidgeon, editor, Mediatel Newsline.

"We had over ninety entries again this year. The range of techniques that media researchers are using continues to grow, with the research toolbox now overflowing with big data, survey research, neuroscience, ethnography and other innovative approaches," said Marks.

"What particularly impressed the judges this year was the quality and readability of the written entries themselves. A lot of thought and effort has gone into the submitted papers, reflecting the growing status of these awards."

Last year the winners were led by Channel 4, which took the Grand Prix prize along with Gold in the Best Custom Media Research Project - Media Owner and the Excellence in Measuring Effectiveness of a Media Campaign for its 'Contextual Moments' projects.

Tables are now available for the 2019 event - click here to book.

Join in the conversation on Twitter - @MediatelNews #MMRAs


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17 Jan 2019 

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