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ABCs: Circulation falls for third consecutive month

13 Dec 2018  |  Newsline Staff 
ABCs: Circulation falls for third consecutive month

For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.

Both markets were also down considerably over the year, with the daily titles recording an overall year on year (YoY) decline of -8.5% and the Sunday titles falling -10.1%.

The titles which fared the worst across the month include the Daily Mirror (-2.7%), the Financial Times (-2.2%), the Sunday Mirror (-3.8%) and the Daily Star Sunday (-3.6%).

Only two national titles managed to record small period on period growth: The Guardian (up 1.1%) and the Sunday Times (up 0.6%). However, both were still down over the year.

Elsewhere, the London free press saw circulation fall -3.4% YoY and -2.7% PoP, though City A.M managed to increase its circulation over the month by 0.2%.

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VanessaClifford, CEO, Newsworks on 14 Dec 2018
“It’s time that we as an industry stop focusing on circulation figures as a defining metric. It’s an out of date way of measuring multi-platform brands and fuels a narrative of decline, when in fact the opposite is true. We should be embracing newsbrands’ huge multi-platform readership which currently stands at 25 million people a day. You can read my views on why it’s time for a change here: https://mediatel.co.uk/newsline/2018/12/05/2019-its-time-for-a-change/”