Latest PAMCo data reveals total brand reach for newsbrands

17 Dec 2018  |  Newsline Staff 
Latest PAMCo data reveals total brand reach for newsbrands

PAMCo, Audience Measurement for Publishers, has today released its fourth set of cross-platform audience readership figures for newsbrands, covering the period of October 2017 to September 2018, fused with September 2018 comScore data.

The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines across all platforms.

The front runner across all national markets is The Sun, with a monthly total brand reach of 29.5m. The title also recorded the highest mobile reach across all markets at nearly 21m.

In second place is The Daily Mail with a total brand reach of 26.8m and a nearly 17m mobile reach.

Meanwhile, The Guardian leads the qualities market reaching a total of 23.5m, closely followed by The Telegraph which recorded 22.5m.

Also in the quality market, The Times, which hides its digital content behind a paywall, recorded a monthly total brand reach of just 8.3m and the second lowest mobile reach. However, it recorded a healthy print reach of nearly 5m.

Digital-only title Independent also recorded healthy figures reaching a total of 18.5m, whilst i remains at the bottom of the qualities table with a brand reach of 4.8m, 3m from mobile.

Elsewhere in the popular market, The Mirror and Metro recorded similar figures of 22m and 21.5m, respectively.

The Scotsman continues to lead the regional titles, achieving both the highest total brand reach and mobile reach at 2.3m and 1.5m, respectively.

The published media industry is the first medium to be able to measure audiences across all platforms - see the tables below for further detail.

Newsbrands Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Monthly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N 8,250 2,836 660 1,125 4,889
Independent - D 18,493 13,858 2,283 4,073 -
The Telegraph - D 22,539 14,921 3,076 5,114 3,422
The Guardian - D 23,473 15,625 2,959 7,004 3,650
i - D 4,764 2,909 359 545 1,442
Mid-market
Express - N 14,281 6,823 2,465 4,738 2,298
The Mail - D 26,766 16,762 3,337 4,395 7,992
Popular
Mirror - D 21,992 15,410 2,322 2,653 4,515
Daily Record - D 4,296 2,873 365 478 961
Daily Star - N 6,700 3,093 966 1,294 1,931
Sun - D 29,488 20,892 3,349 3,360 8,431
Evening Standard - D 13,397 8,613 1,300 1,675 4,370
Metro - D 21,464 12,653 1,705 2,108 9,653
Regional
The Press and Journal - D 689 342 82 109 202
The Courier - Dundee - D 580 268 72 108 183
The Herald - D 910 373 142 170 302
The Scotsman - D 2,317 1,519 291 380 280
The Yorkshire Post - D 1,211 691 128 192 271
Sunday Post - D 547 97 21 27 410
Aggregate Daily Newspapers - Net
The National 8,825 - - - 8,825
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Newsbrands Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Weekly Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N 4,696 1,201 341 366 3,128
Independent - D 7,363 4,964 971 1,661 -
The Telegraph - D 10,598 5,872 1,413 1,923 2,205
The Guardian - D 11,967 6,521 1,402 3,219 2,250
i - D 1,905 827 112 153 881
Mid-market
Express - N 6,057 2,337 1,040 1,414 1,563
The Mail - D 15,420 7,075 1,574 2,389 6,032
Popular
Mirror - D 11,203 6,504 1,148 1,124 3,145
Daily Record - D 2,013 1,019 173 229 701
Daily Star - N 3,051 1,054 365 392 1,336
Sun - D 18,526 10,953 1,828 1,529 6,588
Evening Standard - D 6,567 2,949 521 689 3,005
Metro - D 10,624 3,798 632 755 6,314
Regional
The Press and Journal - D 361 136 34 42 163
The Courier - Dundee - D 324 120 32 46 145
The Herald - D 419 129 58 59 190
The Scotsman - D 1,029 628 139 156 146
The Yorkshire Post - D 512 250 45 59 171
Sunday Post - D 336 27 6 8 297
Aggregate Daily Newspapers - Net
The National 6,003 - - - 6,003
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
Newsbrands Total Brand Reach (TBR) PAMCo 4 2018 Oct17-Sep18 fused with comScore Sep2018
GB Adults 15+ Daily Reach
TBR Phone Tablet Desktop Print
000s 000s 000s 000s 000s
Qualities
The Times - N 1,642 281 114 87 1,202
Independent - D 1,859 1,223 202 442 -
The Telegraph - D 3,348 1,627 354 481 974
The Guardian - D 4,049 1,944 396 1,079 778
i - D 593 138 20 26 413
Mid-market
Express - N 1,654 442 242 283 702
The Mail - D 6,461 2,359 498 996 2,846
Popular
Mirror - D 3,539 1,773 298 265 1,256
Daily Record - D 683 250 43 59 346
Daily Star - N 1,006 196 71 88 659
Sun - D 7,162 3,438 514 417 3,082
Evening Standard - D 2,412 788 116 177 1,408
Metro - D 3,597 716 136 166 2,645
Regional
The Press and Journal - D 147 26 7 10 106
The Courier - Dundee - D 142 26 7 15 96
The Herald - D 137 24 14 13 88
The Scotsman - D 274 146 29 46 57
The Yorkshire Post - D 134 44 8 10 72
Sunday Post - D 50 4 1 1 43
Aggregate Daily Newspapers - Net
The National 2,840 - - - 2,840
Source:PAMCo
D - digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N - digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U - the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles

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