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Wunderman Thompson relaunches brand following merger

04 Feb 2019  |  Michaela Jefferson 
Wunderman Thompson relaunches brand following merger

Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the "ethos" of the new company.

Advertising giant WPP merged J. Walter Thompson - the world's oldest ad agency at 154 years - with digital network Wunderman in November last year, positioning it as a creative, data and technology agency providing end-to-end solutions at a global scale.

The new brand has been created by consulting and design company Landor and, according to the agency, "showcases that growth is a force of good and all growth starts with inspiration." The launch includes a micro-site, new logo and design images, and new social channels.

The JWT and Wunderman merger was the second agency fusion announced by WPP last year, following the resignation of founder Sir Martin Sorrell and a series of disappointing financial results.

New CEO Mark Read said at the time: “Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs."

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