JCDecaux signs bus shelter contract for Camden

08 Feb 2019  |  Michaela Jefferson 
JCDecaux signs bus shelter contract for Camden

The London Borough of Camden has awarded its bus shelter advertising contract to JCDecaux - an "important win", according to the outdoor advertising company.

The 10-year contract covers a large part of central London, including the UK head offices of Google, St. Pancras International and the British Museum.

As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.

"This new award strengthens our London portfolio as well as our UK market leadership in digital-out-of-home (DOOH)," said Jean-Fran├žois Decaux, co-chief executive officer of the company.

"Camden has a rich cultural history and we are delighted to continue our partnership, which started over 20 years ago."

JCDecaux now has the exclusive bus shelter contracts for all central London boroughs - Camden, Westminster and Kensington & Chelsea - and 900 total digital bus shelter screens. London therefore has the largest network of digital bus shelters globally.

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