The Media Leader

100% Media: news analysis, opinion, trends, data & jobs

The death of creativity (as a commodity)

The data revolution has torn the 20th-ventury model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

MFA is merely ‘symptom of the big disease’

Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?

Rival alliances, cultural POVs, data ownership: Key themes in TV

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

The Sun and Mail neck and neck in total monthly reach

The Guardian, followed by The Independent, had the highest reach among “qualities” according to the latest Pamco data.

Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering insight and data tools

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

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Opinion

Sean Carnegie

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.

Jack Benjamin

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

Ian Daly

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.

Industry News

It Takes A Village spotlights black women’s experiences in global study

Watch Gogglebox cast react to RSPCA’s rebrand campaign

Gen AI ‘largely successful’ in music composition for commercial briefs

UKOM appoints former Nielsen exec as technical consultant

Snapchat is growing its creator ecosystem for the Olympics

David Abraham to headline The Future of Brands

How the humble text message could shape the future of publishing

Should brands show up around taboo topics?

Data Analysis

Agency campaign reporting is a propaganda tool

Reach posts revenue decline but now has ‘clear path forward’

Size won’t save publishers unless we face up to the long tail of garbage

Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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