Bauer Media launches Country Hits Radio

12 Mar 2019  |  Michaela Jefferson 
Bauer Media launches Country Hits Radio

Bauer Media has announced that it will be launching the UK's first national country music station, Country Hits Radio - the third station launched by the radio broadcaster since the start of 2019.

The station, set to hit the airwaves on April 5, will form part of the Hits Radio Network alongside Hits Radio and Greatest Hits Radio.

“Country Hits Radio is a unique station which is an exciting development from the Hits Radio Network building on our recent launch of the Greatest Hits Network," said Graham Bryce, group managing director for Hits Radio and Greatest Hits Networks.

"Our insight tells us that this unique and valuable 25-44 year old music loving audience, love country music and live experiences, and we feel there is a wealth of opportunity around this station as it’s the first of its kind to realise the demand for this fast-growing genre.”

According to Bauer, singles sales in the contemporary country music genre are up over 31% in the last six years.

Country Hits Radio's daily weekday show will be hosted by former BBC radio presenter Baylen Leonard, with Nashville's Ty Bentli and The Saturdays' Una Healy also joining the lineup.

Bauer's new classical radio show, Scala Radio, launched earlier this month, while Greatest Hits Radio launched in January this year.

Latest

Brief in haste, repent at leisure Why the shrill and virulent tone? Pip Hulbert to lead Wunderman Thompson's new UK team Media owner collaboration 'causes headaches', says PHD Media 'Lazy briefs are a fundamental pain point for media owners'

Related articles

Bauer Media appoints Richard Dawkins as European radio COO How radio became a great media survivor Bauer launches new classical radio station
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

20 Mar 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement