PAMCo reveals first year-on-year data for magazine brands

20 Mar 2019 
PAMCo reveals first year-on-year data for magazine brands

The latest cross-platform audience figures for UK magazines (Jan - Dec 18) show a general growth in readership compared to the previous period, with 78% of British adults consuming magazine content each month.

Overall, the entire market saw the majority of magazines grow their monthly total brand reach across the period - with a few notable exceptions, including Immediate Media's Gardeners' World (down -16.8% to a reach of just over 1m) and Dennis Publishing's Auto Express (down -13.4% to a reach of 1.8m)

However, now entering its second year PAMCo is also able to show year-on-year (YoY) data for the first time on all publisher platforms - covering smartphones, tablets, desktop and print. Only eight magazine titles recorded a YoY growth in their total brand reach, whilst 18 saw their reach fall.

For example, Hearst's Runner's World grew its monthly total brand reach the most compared to the same period last year, up 43.2% to a reach of 560,000 - driven by a 137.1% growth in mobile.

TI Media's TV & Satellite also saw its total brand reach substantially grow, up 25.8% YoY to 1.1m, while Immediate's Radio Times - which has the highest total brand reach of any magazine at 8.8m - grew its reach 7.6%.

Meanwhile, Time Out saw its monthly total brand reach decline -22.3% YoY to just under 4m and Hearst's Esquire fell -24.1% to 610,000, despite both recording PoP growth.

Bar two exceptions - The Week and Country Life - brand reach via print was down YoY across the board. Desktop saw a similar story, with all but 5 titles recording a decreased reach compared to the same period last year.

The published media industry was the first medium to be able to measure audiences across all platforms - see the tables below for further detail.

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DATA SNAPSHOT

17 Jun 2019 

Data from Mediatel Connected
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