ITV Magazine ditched after one issue

09 Apr 2019  |  David Pidgeon 
ITV Magazine ditched after one issue

ITV's move into print has come to an abrupt end, with the broadcaster choosing not to produce any further issues of ITV Magazine.

The venture - which surprised the industry when it was announced over Christmas 2018 - was introduced as part of ITV’s 'More Than TV' strategy and was launched in partnership with content agency John Brown Media.

Exclusive to Waitrose, ITV Magazine was available to purchase for £1 while myWaitrose members could pick up a copy for free. Content included ITV TV previews and interviews with celebrities.

Also included were travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England.

At the time of launch, Paul Ridsdale, ITV director of viewer marketing, said the magazine - which was introduced on a trial basis - showed how ITV "programming and cultural influence extends way beyond TV and into people’s lives."

ITV confirmed to Mediatel that the magazine is now out of stock after around 400,000 copies of the launch edition were distributed.

"We don't have any immediate plans for more but are looking at lots of other exciting consumer opportunities," a spokesperson said.

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DATA SNAPSHOT

18 Apr 2019 

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