Ebiquity announces leadership changes

09 May 2019  |  Newsline Staff 
Ebiquity announces leadership changes

Ebiquity, the indy media and marketing consultancy, has promoted Nick Pugh to managing director, UK & Ireland, while appointing Laetitia Zinetti as managing director for Continental Europe.

Zinetti replaces outgoing Mauricio Barange, who is set to retire, and both will report into global president, Richard Basil-Jones.

Pugh was previously head of Ebiquity’s advanced analytics practice in the UK and helped develop the business's algorithmic approaches to marketing analytics, recruiting and developing data science and analytics capabilities.

Meanwhile, in Zinetti's previous role she led the expansion of Ebiquity’s media management practice, which offers specialised strategic consultancy services to help brands.

Additionally, she recently led Ebiquity’s work with McDonald’s on a global agency selection assignment, and with L’Oreal on multi-market agency selection.

“Ebiquity is continually evolving in response to new and emerging challenges for brands, and Nick and Laetitia’s appointments reflect the significant evolution that Ebiquity’s services have undergone,” said Basil-Jones.

“Ebiquity is far more than just media performance measurement, and these appointments represent a significant step towards delivering on our vision of becoming the leading global strategic media and marketing advisors to CMOs."

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


19 Jul 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info