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IAB's Matthiesen joins Quantcast

05 Jun 2019  |  Michaela Jefferson 
IAB's Matthiesen joins Quantcast

Adtech company Quantcast has appointed Matthias Matthiesen as senior privacy counsel to bolster its legal and corporate development team.

Based in Dublin, Matthiesen will be responsible for creating, advising and enforcing global privacy and data protection policy for Quantcast, as well as guiding its clients and partners through GDPR compliance and other emerging data privacy regulations.

He will also liaise with legislators and regulators in global markets and work closely with the trade organisations of which the company is a member.

Matthiesen joins from IAB Europe, where he most recently served as director of privacy and public policy. While there, he led the industry body's strategy and approach to privacy and data protection in response to GDPR.

“I have had the pleasure to work closely with Quantcast during my time at IAB Europe, where Quantcast has substantially contributed to the development and recent review of the Transparency and Consent Framework," Matthiesen said.

"I believe Quantcast’s approach to privacy, and its leadership in enabling transparency and choice online, is an important step toward better advertising and publishing industries. I look forward to being a part of Quantcast’s continued efforts to empower users online, and its mission to sustain a free and open internet."

Meanwhile, chief privacy officer Ari Levenfeld added: “We’re delighted to have Matthias join our legal team at Quantcast. He will play a key role in ensuring our products and services are in alignment with EU law while anticipating the evolving needs of our customers.

"This will help Quantcast continue our mission to radically simplify advertising on the open internet by providing simplicity for brands when it comes to consumer consent compliance.”

The news follows the appointments of Ari Levenfeld and Guinevere Jobson to the adtech firm's privacy team earlier this year - as chief privacy officer and senior corporate counsel, respectively.

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