Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Latest PAMCo figures are a mixed bag for newsbrands

19 Jun 2019 
Latest PAMCo figures are a mixed bag for newsbrands

The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole across the second quarter of the year - although print reach was down unanimously across the market.

Now in its second year PAMCo is also able to show year-on-year data on all publisher platforms - covering smartphones, tablets, desktop and print.

While the majority of titles have grown their monthly readership over the year, driven by a rapidly expanding mobile reach, a large number have recorded period-on-period declines.

Digital-only the Independent saw its total brand reach fall -11.4% PoP following a sizeable drop in phone and tablet readership, though the title was still up 12.3% over the year. In total, the newsbrand now has a monthly total brand reach of 19.5m.

The Telegraph was down -0.3% over the period and -2.0% year-on-year, though it maintains a healthy reach of 22.7m, while the Guardian's total brand reach dropped -1.1% PoP to just under 25m. However, the Guardian was up 3.5% over the year, with declines in print offset by a 12.6% YoY growth in mobile.

Meanwhile, the Times, the Daily Mail and the Sun were among those to grow their reach over both the year and the period, up 6.5% PoP, 6.3% PoP and 1.4% PoP, respectively.

The Times, which hides all of its digital content behind a paywall, now reaches close to 8.6m readers following a huge 27.6% boost to mobile readership over the period.

The Sun (29.7m) also saw good growth in mobile reach (+5.0% PoP), while the Daily Mail (31.1m) recorded its strongest growth on desktop, up 30.7% PoP.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

14 Nov 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.

 

Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:

 

Please read our privacy policy.