MediaCom's Phil Hall joins Ocean Outdoor
Hall and George
Ocean Outdoor has today announced a new leadership structure to manage its UK business, led by the appointment of new co-managing directors.
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK - to work alongside newly promoted co-MD Steve George, who is currently chief development officer. Together, they will take joint responsibility for the UK business.
Hall, who departs MediaCom after 18 years, will oversee Ocean’s UK commercial operations. Meanwhile, George takes responsibility for the franchise and development functions in the UK. The MDs will lead the UK operating group, reporting to Ocean’s Group unit.
Ocean CEO Tim Bleakley said the new leadership team allowed Ocean COO and CFO Stephen Joseph and CMO Richard Malton to assume Group wide roles as the company assimilates its recent Dutch acquisitions and steps up its international growth ambitions.
“It’s been a pivotal few months in which management has overseen both our launch as a public company and three strategic acquisitions," said Bleakley.
"Our entry into the mainland Europe market is testament to the strength of the Ocean brand and the growing international demand for Ocean's unique DOOH formula.
“However, UK growth remains a key part of our plans and Phil brings a wealth of experience and insight that will help us and the industry evolve at what is an exciting stage for the digital out-of-home medium. His media pedigree and standing alongside Steve George’s proven entrepreneurial talent is an exciting leadership axis.”
Hall said: “I’ve had a fantastic time at MediaCom, working alongside some brilliant colleagues to build a world-class business. My roles have been varied and fulfilling and I’ll miss the work and the people. I’ve always considered digital out-of-home to be a medium of huge interest and benefit to clients, with even greater potential, particularly with the rapid advancements in technology.
"I’ve long admired the product and especially the team at Ocean and the chance to play a significant part in their continued growth is an opportunity I can’t resist."
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