Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Sky rolls-out TV analytics tool

04 Jul 2019  |  Newsline Staff 
Sky rolls-out TV analytics tool

Sky Media has today launched Sky Analytics for media agencies and advertisers, delivering a self-serve tool to plan, report and evaluate TV campaigns.

The service is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.

The tool will be compatible with AdSmart and Sky's on demand platforms and supports MOAT, giving clients and agencies independently verified metrics to assess the quality of the impressions they’re buying.

“Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns," said Jamie West, Sky’s group director of advanced advertising.

"The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV.”

Sky Media said it was on a journey to make Sky Analytics the one-stop portal to plan, report, evaluate and further optimise cross-platform Sky Media campaigns. Starting with AdSmart and on demand, with a roadmap to enable capabilities across all its full addressable, on demand and linear suite of products.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


11 Nov 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.


Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:


Please read our privacy policy.