Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

There are just a few days left to enter this year’s awards, especially for entrants who want to take advantage of the early-bird deadline.