Analysis: ITV faces challenges, but still has everything to play for
ITV posted a mixed bag of results in its half year trading update this week. Despite total advertising revenues having fallen -5%, the broadcaster's online revenues are up 18%, boosted by the continuing success of Love Island.
The commercial broadcaster now plans to double down on its digital strategy, with confirmed plans to launch both BritBox and its addressable ad platform for ITV Hub by the fourth quarter of this year.
Plans to launch a second, winter series of Love Island to run each year alongside the summer series have also been announced, to begin in 2020.
Here, industry experts analyse the significance of the results.