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Connected TV World Summit
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12-13 March, 2024
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
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Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.