Global wins OOH Tyne And Wear Metro contract
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
The agreement sees Global - which entered the market last year with the surprise acquisitions of Exterion Media, Outdoor Plus and Primesight - appointed as the exclusive outdoor ad partner across Metro’s 60 stations.
With 36 million passengers each year, Metro is the second-largest of the four metro systems in the UK after the London Underground (including DLR).
Global said it will add 30 new premium digital displays at the largest stations. The contract also extends to include 21 large format roadside sites previously managed by JCDecaux.
“This partnership with Nexus promises to create new and innovative opportunities for advertisers," said Mike Gordon, chief commercial officer at Global.
"We’re looking forward to working alongside our partner Nexus and advertisers to launch dynamic outdoor campaigns across one of the UK’s most creative cities.”
Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See mediatel.co.uk for more information.