Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Havas' Lynsey Atkin takes top 4creative job

10 Sep 2019  |  David Pidgeon 
Havas' Lynsey Atkin takes top 4creative job

Channel 4 has today announced the appointment of Lynsey Atkin as executive creative director of in-house agency, 4creative, replacing Alice Tonge who stepped down in the summer.

Reporting to new chief marketing officer, Zaid Al-Qassab, who joined the broadcaster this month, Atkin will lead 4creative’s vision to make "risky, culturally potent, ground-breaking work", inspired by Channel 4’s unique remit across the network’s portfolio – and will "significantly input" into Channel 4’s brand vision and strategy.

Atkin joins 4creative from Havas London where she was creative director and responsible for the Carling, Durex, Department for Education and Heathrow accounts. Previously she worked at Condé Nast Video as head of creative producing content platforms; at BBH as a creative strategist; as a designer for Neville Brody; and ran her own publishing house and editorial platform.

Atkin's award-winning work includes the Department for Education’s Every Lesson Shapes A Life, The Guardian’s Three Little Pigs and Heathrow’s It’s A Wonderful Flight and Making It Home Makes It Christmas campaigns.

“Lynsey is an impressive creative talent with a rich portfolio of award-winning, innovative work behind her which she has developed across a varied career," said Al-Qassab.

"She’ll bring her boldness, energy and vision to what has to be one of the best jobs in the creative industry and we look forward to her taking the helm at 4creative as we increasingly digitise our marketing and creative output.”

Atkin, who will start the role in the autumn, added: “This opportunity is proper dream-job territory and I couldn’t be more excited to be joining the team at 4creative. It’s somewhere with a mind-boggling legacy of great people and brilliant work; I can’t wait to get started and see what we can do next.”

In addition to Atkin’s appointment, Chris Wood takes up the new role of Deputy ECD after a stint acting as interim head.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.



Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.


Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:


Please read our privacy policy.