Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Mindshare, Zenith, OMG and Havas join JICWEBS blockchain pilot

12 Nov 2019  |  Michaela Jefferson 
Mindshare, Zenith, OMG and Havas join JICWEBS blockchain pilot

Four media agencies have joined their major advertiser clients as participants in JICWEBS new pilot project, which is evaluating how blockchain can help to permanently resolve issues of trust, transparency and inefficiency in digital advertising.

According to JICWEBS, the body that sets online standards in the UK ad market, the project aims to provide "end-to-end supply chain transparency and clarity" around adspend, plus optimisation and operational efficiences for the entire market.

Mindshare, Zenith, OMG and Havas join Unilever, Nestlé, McDonalds, Virgin Media and O2 as trial participants, alongside businesses from across the supply chain, including publishers and both demand and supply side providers.

"We're delighted to see so many of our members sign up to these opportunities to enhance transparency across the programmatic supply chain," said Jon Mew, CEO at digital advertising trade body IAB UK - one of JICWEBS' founding members.

"I would encourage all IAB members to take part in the JICWEBS pilot."

London-based tech business FIDUCIA will work with JICWEBS on the pilot, which will be run across the rest of the year. If successful, the industry will be consulted on how best to roll out the technology in 2020.

Meanwhile, ISBA - another JICWEBS founding member - is conducting a separate but complementary study of the supply chain to provide a "snapshot" of some of the major problems the industry is currently facing.

Stephen Chester, director of media, ISBA, said the study - conducted by PwC - will provide the digital advertising industry with the empirical evidence it needs to "underpin and drive forward" any future technological solutions.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

09 Dec 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.

 

Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:

 

Please read our privacy policy.

//-->