Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

UM UK names Enyi Nwosu CSO

13 Jan 2020  |  Newsline Staff 
UM UK names Enyi Nwosu CSO

IPG Mediabrands agency UM has announced the appointment of Enyi Nwosu to the newly created role of chief strategy officer, in a move to bolster its ‘Better Art’ and product offering in the UK.

Nwosu joins UM from Mindshare, where he held the position of partner and head of strategy, worldwide, leading a team of 45 specialists. Prior to that, he was managing director of M&C Saatchi’s Central Strategy Unit.

As CSO, Enyi will oversee UM’s strategy team as well as its specialist content wing, UM Studios, and will be responsible for "identifying and embracing new thinking that will drive momentum and growth" across all of UM’s clients.

“We’re about to embark on a hugely exciting chapter at UM. With arguably the best data and audience offering in the industry, our ambition is to connect that science to our art and creativity to take a world-class integrated product to our clients," said Rachel Forde, CEO of UM UK.

"Enyi will be instrumental in helping us realize that vision. His passion and energy, combined with his vast experience across strategy and content, will bring even more momentum to our agency. I can’t wait to have him on board.”

Of his appointment, Nwosu said: “I’m really looking forward to joining Rachel and the team at UM. It’s an agency that occupies a really exciting space and has fantastic momentum, and I’m excited about helping the team deliver industry-defining work and becoming a new kind of partner to clients. I’ve had six great years at Mindshare and am ready for this new chapter.”

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.



Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.


Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:


Please read our privacy policy.