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The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom's executive head of strategy said this week.
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11 Dec 2019
UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.
10 Dec 2019
Zenith UK has this week promoted Sannah Rogers and Jon Stevens as managing directors - with new roles also for Richard Kirk and Matt Skelding.
09 Dec 2019
WPP's investment wing, GroupM, has forecast a deceleration in global advertising growth, with this year expected to record growth of 4.8% vs 2018's 5.7%, followed by 3.9% in 2020.
09 Dec 2019
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
09 Dec 2019
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
06 Dec 2019
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
06 Dec 2019
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
05 Dec 2019
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
04 Dec 2019
Nine months after the consolidation of their global operations, Publicis Media has announced that Blue 449 will be integrated into the Spark Foundry brand in the UK from early next year.
04 Dec 2019
PHD Worldwide has created two new C-suite positions, with Avril Canavan promoted to chief marketing and communications officer and Patrick Ryan promoted to chief commercial officer.
Data from Mediatel Connected
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