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Amazon's advertising growth: industry analysis

Amazon's advertising growth: industry analysis

Today 
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year - placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
Global enters the out-of-home market: industry reaction
Global enters the out-of-home market: industry reaction
20 Sep 2018 
Global buys Outdoor Plus and Primesight
Global buys Outdoor Plus and Primesight
20 Sep 2018 
Y&R hires Iris' Sophie Lewis for strategy lead
Y&R hires Iris' Sophie Lewis for strategy lead
20 Sep 2018 
Publicis hires regional leads to bolster commerce practice
Publicis hires regional leads to bolster commerce practice
20 Sep 2018 
VML London extends creative team with host of senior hires
VML London extends creative team with host of senior hires
19 Sep 2018 

MORE INDUSTRY NEWS

Netflix and Sky partner to deliver 'ultimate' package

Netflix and Sky partner to deliver 'ultimate' package

19 Sep 2018 
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
Study reveals magazines' role in influencing buying habits

Study reveals magazines' role in influencing buying habits

18 Sep 2018 
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
Dmexco 2018: The digital publishing debate

Dmexco 2018: The digital publishing debate

18 Sep 2018 
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
Facebook: We're not trying to get rid of agencies

Facebook: We're not trying to get rid of agencies

18 Sep 2018 
According to Facebook's director agencies EMEA, Ben Wood, interfering in the agency-client relationship is "the last thing we want."
'In-housing' deemed biggest threat to media agencies

'In-housing' deemed biggest threat to media agencies

18 Sep 2018  | 
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
Dmexco 2018: Industry analysis

Dmexco 2018: Industry analysis

17 Sep 2018 
Newsline presents a range of industry voices sharing their views on what they learned from Cologne's digital marketing colossus.
Podcast: Dentsu Aegis and 18 Feet & Rising

Podcast: Dentsu Aegis and 18 Feet & Rising

17 Sep 2018 
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
Nestlé on the (dubious) future of voice search for brands

Nestlé on the (dubious) future of voice search for brands

17 Sep 2018 
There have been a number of ambitious predictions about the future of voice technology; Nestlé's global head of search says that some estimates are taking it too far.
PAMCo releases third wave of data for newsbrands

PAMCo releases third wave of data for newsbrands

17 Sep 2018 
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
New PAMCo data reveals total brand reach for magazines

New PAMCo data reveals total brand reach for magazines

17 Sep 2018 
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
+ More articles

DATA SNAPSHOT

PAMCo: Total brand reach of UK newsbrands

17 Sep 2018 

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