Today
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
MORE INDUSTRY NEWS
18 Mar 2019
NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.
18 Mar 2019
Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.
15 Mar 2019
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
15 Mar 2019
Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
15 Mar 2019
Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.
15 Mar 2019
JICWEBS oversees the independent development of good practice and standards for digital ad trading. Here, its new CEO, Jules Kendrick, explains why self-regulation will only work if everyone in adland plays their part.
14 Mar 2019
February may have had its hottest day on record this year, but it was a considerably cooler month for newspaper circulation - all markets recorded declines and no title was able to record any period-on-period (PoP) growth.
14 Mar 2019
The Advertising Association (AA) has appointed Philippa Brown, CEO of Omnicom Media Group UK, as its new chair and board member. Meanwhile outgoing chair James Murphy will move into the newly-created role of exports champion.
12 Mar 2019
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
12 Mar 2019
The station, set to launch on April 5, will form part of the Hits Radio Network alongside Hits Radio and Greatest Hits Radio.
