23 Sep 2019
Advertising can work better if it is tailored to the personality of consumers, writes Total Media's William Hanmer-Lloyd.
13 Aug 2019
Using behavioural science, charities can close the gap between people's intentions and actions and drive higher charitable giving as a result, writes William Hanmer-Lloyd.
04 Jul 2019
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
03 Jun 2019
Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.
16 Apr 2019
Our behaviour is largely driven by imperatives that we have developed through evolution - so trend-spotting marketers take note.
26 Mar 2019
Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
12 Feb 2019
It's a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
02 Jan 2019
If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
11 Dec 2018
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
06 Nov 2018
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
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11 Oct 2019
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