ARCHIVE ▸ WILLIAM HANMER-LLOYD
06 Nov 2018
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
16 Oct 2018
Attitude often doesn’t precede behaviour, people lie and they can't tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.
06 Sep 2018
Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn't actually a behaviourally sound sales tactic.
20 Sep 2017
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
30 May 2017
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
20 Mar 2017
People are often wrong when asked to state their preferences or predict what they'll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.
19 Oct 2016
Our view of value is highly malleable to small influences, writes Total Media's William Hanmer-Lloyd - and that means advertising can change a consumer's view of how much they are willing to pay.
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff - or at least that's what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage...
26 Jul 2016
In the first of a three-part series, Total Media's William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.
Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.More Info
Latest Data Analysis
- PAMCo: Top magazine titles continue to grow brand reach
- PAMCo: UK newsbrands 'comfortably ahead of Facebook'
- October ABCs: Circulation drops across majority of titles
- September ABCs: A good month for the Guardian and Observer
- August newspaper ABCs
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- TV market round-up: July 2019
- TV market round-up: June 2019
- Rajar Q3 2019: Analysis
- Rajar Q3 2019: Digital
- Rajar Q3 2019: Breakfast markets
- Rajar Q3 2019: National stations and networks
- Rajar Q2 2019: Analysis