ARCHIVE ▸ WILLIAM HANMER-LLOYD
06 Sep 2018
Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn't actually a behaviourally sound sales tactic.
20 Sep 2017
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
30 May 2017
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
20 Mar 2017
People are often wrong when asked to state their preferences or predict what they'll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.
19 Oct 2016
Our view of value is highly malleable to small influences, writes Total Media's William Hanmer-Lloyd - and that means advertising can change a consumer's view of how much they are willing to pay.
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff - or at least that's what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage...
26 Jul 2016
In the first of a three-part series, Total Media's William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
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