ARCHIVE ▸ BOB WOOTTON
19 Sep 2018
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog - and pimped audits and subsequent casualties will endure, writes Bob Wootton.
14 Aug 2018
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland's generational change...
>Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen.
22 May 2018
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.
16 Mar 2018
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland's major talking points.
06 Feb 2018
Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton - but there is a new opportunity to fight harder.
19 Dec 2017
As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.
21 Nov 2017
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.
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