ARCHIVE ▸ BOB WOOTTON
19 Dec 2017
As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.
21 Nov 2017
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.
31 May 2017
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
02 May 2017
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
07 Mar 2017
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.
Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.
Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.More Info
Latest Data Analysis
- September ABCs: A good month for the Guardian and Observer
- August newspaper ABCs
- PAMCo: mobile boosts magazine readership
- PAMCo: Mail readership declines as Indy hits new high
- Consumer ABCs: Women's Lifestyle
- TV market round-up: September 2019
- TV market round-up: August 2019
- TV market round-up: July 2019
- TV market round-up: June 2019
- TV market round-up: May 2019
- Rajar Q3 2019: Analysis
- Rajar Q3 2019: Digital
- Rajar Q3 2019: Breakfast markets
- Rajar Q3 2019: National stations and networks
- Rajar Q2 2019: Analysis