ARCHIVE ▸ BOB WOOTTON
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
07 Mar 2017
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.
2016 was a tough year for the industry - Bob Wootton shares his wish list for getting it back on track...
30 Nov 2016
If you bought a jacket with only one sleeve, you'd seek a refund, wouldn't you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
08 Nov 2016
Following the launch of Omnicom's new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
27 Sep 2016
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way - or don't trade with them at all.
31 Aug 2016
Following the decision to leave the EU, forward visibility of ad spending remains sketchy - but it's certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
20 Jul 2016
Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton
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17 Jan 2020
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