ARCHIVE ▸ BOB WOOTTON
29 Jun 2016
It's time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
06 Jun 2016
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
31 May 2016
Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
03 May 2016
Too much of what happens in the digital world defies gravity, writes Bob Wootton - it's time we scrutinised it much more closely.
Will the WPP boss's success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion's tube win, ad effectiveness and clumsiness at Channel 4
23 Feb 2016
What use are 'corporate social responsibility' claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
26 Jan 2016
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships - and it might need a radical response.
21 Dec 2015
It has been an eventful year in advertising - so here ISBA's Bob Wootton joins up the dots and leaves us with a his closing remarks.
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
20 Oct 2015
Unsafe, unviewable, fraudulent, blocked and badly targeted... How can advertisers overcome an increasingly challenging digital landscape? By ISBA's Bob Wootton.
Data from Mediatel Connected
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17 Jan 2020
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