ARCHIVE ▸ DAVID PIDGEON
13 Dec 2019
This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
12 Dec 2019
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: "We have to... unlearn digital reliance where there has arguably been over-investment."
11 Dec 2019
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
09 Dec 2019
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
06 Dec 2019
GroupM's latest adspend forecasts are incredible - but what happens when you factor in ad fraud? Plus: We'll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven't spiked.
29 Nov 2019
Alistair MacCallum explains how he plans to boost the sector's credentials ahead of moving in on marketing budgets assigned to other media channels.
25 Nov 2019
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the "true potential" of programmatic.
22 Nov 2019
21 Nov 2019
Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.
18 Nov 2019
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.
17 Jan 2020
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Latest Data Analysis
- December ABCs: another steady month
- November ABCs: a reasonably steady month
- PAMCo: Top magazine titles continue to grow brand reach
- PAMCo: UK newsbrands 'comfortably ahead of Facebook'
- October ABCs: Circulation drops across majority of titles
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- TV market round-up: July 2019
- Rajar Q3 2019: Analysis
- Rajar Q3 2019: Digital
- Rajar Q3 2019: Breakfast markets
- Rajar Q3 2019: National stations and networks
- Rajar Q2 2019: Analysis